Even if you send it to kodak..same rules apply. They are way too large of a company (with far too many other assets) to really be concerned with an online petition.
Do not be rude. NowInc was just trying to give you some advice and save you a little work. Even with your best intentions, it's highly doubtful that this "campaign" will do any good. You just don't have the numbers to create a worthwhile impact.