Most likely they have some quant-jocks taking all the data and used that info to determine the latest price hike. They'll then look at more data and do another price hike until they think they have reached the peak price that still convinces customers that it is wroth it. The only question is what is the length of wait that they believe is the maximum before customers complain... Or in this world at what point will someone file a lawsuit against them for breach of contract. Frankly I hope someone does sue them simply to force Disney to turn over information in open court.I had a pretty easy situation in the summer with it…which leads me to believe the numbers using it were a lot lower than they’re trying to twist it to look like