Orlando Becoming East Coast Headquarters for Disney Parks, Experiences, and Products

Tom P.

Well-Known Member
You say it has nothing to do with the Gov... then talk about how they are betting on how the two interact.

You're already defeating yourself.
In my original post I said, "The only thing DeSantis has contributed to this is giving Disney a better PR spin to put on the cancellation. That's it." That was part of my original argument. I am not defeating anything.

My contention is that the decision to do this was not, in any way, driven by the battle with DeSantis. Yes, they are using that battle to try and give themselves a better PR spin on the decision. But that is quite different from the decision being because of that battle.
 

BagOfGroceries

Well-Known Member
In regards to this thread’s title…
IMG_4567.gif
 

drnilescrane

Well-Known Member
According to the Times, Iger didn’t like this move from the start. He believe the creative teams from all divisions should all be together.
Iger thinks WDI should be structured like the other creative studios, i.e. WDAS, Pixar and Marvel. All under one roof, and all collaborating across the studios. Bruce Vaughn was specifically brought back in a CCO role like Jennifer Lee and Pete Doctor. Chapek wanted a service organization like Universal Creative... or Gensler. Here's the style guides, get to work.

I strongly believe that the biggest legacy of Lake Nona is that it was the catalyst for the Desantis/RCID dispute. I don't think the situation would have spiraled out of control the way it did in Burbank/Glendale if people didn't see it as an existential threat to their livelihoods, safety and happiness.

That was the moment that Chapek lost any last shred of fealty from the workforce and became a dead man walking.
 
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mkt

When a paradise is lost go straight to Disney™
Premium Member
Disney has officially cancelled the Lake Nona project.

"In March, Disney called Gov. Ron DeSantis of Florida “anti-business” for his scorched-earth attempt to tighten oversight of the company’s theme park resort near Orlando. Last month, when Disney sued the governor and his allies for what it called “a targeted campaign of government retaliation,” the company made clear that $17 billion in planned investment in Walt Disney World was on the line.

“Does the state want us to invest more, employ more people, and pay more taxes, or not?” Robert A. Iger, Disney’s chief executive, said on an earnings-related conference call with analysts last week.

On Thursday, Mr. Iger and Josh D’Amaro, Disney’s theme park and consumer products chairman, showed that they were not bluffing, pulling the plug on a nearly $1 billion office complex that was scheduled for construction in Orlando. It would have brought more than 2,000 jobs to the region, with $120,000 as the average salary, according to an estimate from the Florida Department of Economic Opportunity.

The project, known as the Lake Nona Town Center, was supposed to involve the relocation of more than 1,000 employees from Southern California, including most of a department known as Imagineering, which works with Disney’s movie studios to develop theme park attractions. Most of the affected employees complained bitterly about having to move — some quit — but Disney largely held firm, partly because of a Florida tax credit that would have allowed the company to recoup as much as $570 million over 20 years for building and occupying the complex."

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"Mr. D’Amaro’s tone in an email to employees on Thursday was notably different. He cited “changing business conditions” as a reason for canceling the Lake Nona project. “I remain optimistic about the direction of our Walt Disney World business,” Mr. D’Amaro said in the memo. He noted that $17 billion was still earmarked for construction at Disney World over the next decade — growth that would create an estimated 13,000 jobs. “I hope we’re able to,” he said.

But the company’s battle with Mr. DeSantis and his allies in the Florida Legislature figured prominently into Disney’s decision to cancel the Lake Nona project, according to two people briefed on the matter, who spoke on the condition of anonymity to discuss private deliberations. A spokeswoman for Mr. Iger said he was not available for an interview.

About 200 Disney employees already relocated to Florida from California. Mr. D’Amaro said in his note that the company would discuss options with them, “including the possibility of moving you back.” The Lake Nona project had initially been scheduled to open next year. Last July, Disney pushed back the move-in date to 2026, citing construction delays."

Full article below.

james horner spiderman GIF
 

DisneyDean97

Well-Known Member
For anybody who thinks this is a major L for DeSantis or the Florida GOP... you don't understand how divided our politics are. They're going to spin this as Disney is abandoned Floridians... and then they'll bang on their chest and proclaim "no woke companies want to come here, because they know Florida is where 'woke comes to die'!"
 

CaptainMickey

Well-Known Member
And the forever CA vs FL internal battles will continue...

But I always thought this was a bad idea. You don't need your design studios where the product is consumed. It's better for Disney to stay in the talent base of Cali then to relocate to no-mans land.

Good on Disney for making the costly decision to nuke this now.
relocate to no mans land? You mean the theme park capitol of the world? Universal and SeaWorld Creatives and many other theme park creative businesses are based in Orlando. There is a tremendous talent pool in the area and everything is cheaper here then CA.

I wish Imagineering spent a lot more time at WDW. A lot of their work lately (especially DVC / hotels) looks like it was from people that have never been to Walt Disney World or hang out there any length of time. Disneyland gets all the love and will continue to, even though WDW makes all the money. I doubt any of them have ever stayed one night at Ft. Wilderness. It's so sad how the current crew at Imagineering just doesn't "get" WDW any more.
 

Touchdown

Well-Known Member
For anybody who thinks this is a major L for DeSantis or the Florida GOP... you don't understand how divided our politics are. They're going to spin this as Disney is abandoned Floridians... and then they'll bang on their chest and proclaim "no woke companies want to come here, because they know Florida is where 'woke comes to die'!"
Yeah except that dog won’t hunt with the donor class, and you need them to fund campaigns.
 

drnilescrane

Well-Known Member
I dunno, man. I thought it made sense to have WDI next to WDW. WDW is the company's most important resort in the world.
I guess, but with 42 square miles they couldn't have found somewhere with at least some nexus to WDW?

At least Glendale is a 5 min drive to the studio lot... Lake Nona just seemed such a bizarre choice even if Orlando made sense. Why not build a Celebration Place at Flamingo Crossings?
 

Casper Gutman

Well-Known Member
Guys, I’m sure the unprecedented campaign by the current administration, cheered on by a substantial portion of the voting population, to use any possible leverage point, regardless of legality or morality, to punish Disney and attempt to seize control of their cultural output had NOTHING to do with the Disney’s decision not to give Florida another pressure point with which to harm them.

I mean, what does silly Disney think is more likely, another once-in-a-century pandemic or that the incredibly lucrative culture war industry will continue to encourage performative cruelty for the foreseeable future?

And you can bet a lot of major corporations are looking at the Florida situation right now and saying, “Man, I want a piece of THAT.”
 

flynnibus

Premium Member
In my original post I said, "The only thing DeSantis has contributed to this is giving Disney a better PR spin to put on the cancellation. That's it." That was part of my original argument. I am not defeating anything.

My contention is that the decision to do this was not, in any way, driven by the battle with DeSantis. Yes, they are using that battle to try and give themselves a better PR spin on the decision. But that is quite different from the decision being because of that battle.
Well... you can reverse you way out of anything if you try hard enough.. which is exactly what I think you are doing here.

Meanwhile, the real world had people making life choices not based on perceived future PR wins.. but actual life choices based on where they were being asked to move... and the individuals resisted. Draw your own conclusions on why, but culture wars for a population that is HIGHLY exposed is not an immaterial subject. Employees enlarge resisted and the company struggled with it.

The company acknowledging the situation with it's employees is a good thing.. the notion that Disney is willing to further entwine the topics purely for future PR victory laps is some serious gymnastics. They have far bigger fish to fry.
 

Comped

Well-Known Member
According to the Times, Iger didn’t like this move from the start. He believe the creative teams from all divisions should all be together.
Eisner was the same - he forced WDE to move out to California, alongside a lot of other parks-related stuff, in the 80's or 90's, and the experience in the parks somewhat suffered for it, as execs were forced to take 6-hour plane fights to CA (or, frequently, Eisner's house in Colorado), where Eisner would often micromanage things.

Personally, I was excited to hear about some of the ancillary things that were moving over, alongside WDI. Lake Nona also represented my best possible chance, at least for probably a good while, of snagging a corporate job with Disney (at least before the hiring freeze and HR closing so many jobs without interviews let alone hiring). For someone like that (or me), who wanted to work in the professional side of the company, in Florida, or for those who could have made money off all those people, and the wider improvements to the greater Orlando area as a result, it sucks.

Arguably this is going to be one of those what-if- moments for Disney fans in 20 years if this doesn't get un-cancelled when a new admin (on both sides) gets into town. Much like a true effort at DVC expansion, regional parks, or any of the dozen other concepts Eisner walked away from without barely trying.
 

mkt

When a paradise is lost go straight to Disney™
Premium Member
Probably less then the cost of Harmonious.
$50k per person is reasonable. Especially if they never sold their homes in California.

If they didn't, hopefully property values in Lake Nona don't tank and they can sell quickly.
 

flynnibus

Premium Member
relocate to no mans land? You mean the theme park capitol of the world? Universal and SeaWorld Creatives and many other theme park creative businesses are based in Orlando. There is a tremendous talent pool in the area and everything is cheaper here then CA.

Yes... airport annexes an hour away is no-man's land. It's literally trying to build a nexus from barren land.

I'm pretty sure the entirety of the entertainment industry isn't motivated by where SeaWorld creative is.
 

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