On layoffs, very bad attendance, and Iger's legacy being one of disgrace

Sirwalterraleigh

Premium Member
Like any retail business, their cost of goods/services are only 20-30%, with the rest being gross margin. I can see how they are turning a “gross” profit.

“Net” is TBD.
That’s actually not the case at wdw. Though instinct would lead you to believe it is.

Disney has a tremendous “sunk cost” due all the overhead costs they eat as they run the infrastructure. Nobody “pays” for a fleet of hundreds of buses, a private security force, horticulture, road maintenance, water system management, etc. reedy creek is a puppet municipality...at the end of the day.

The profit is still overwhelmingly from merchandise. Nearly all of it. Product from china...you do the math.

I used to actually see the figures - long ago...but my data is so out of date I can’t address the differences in prices, labor costs, benefits, upsells, etc now...

...but it’s not that different.

The old adage was that they never have made a dime off a hotel room charge or a ticket.

It was surprisingly accurate.

Overhead is much higher...which is why I equate wdw making profits as “climbing a mountain”...once they cross the top...it’s all profit on the downslope. Have to have numbers for that.
 

DVCakaCarlF

Well-Known Member
How about we just wait and see what happens? My instinct is to say this is all doom and gloom, but maybe I’m wrong. Rome crumbled; maybe Disney will, too.

I’m inclined to think the majority of American Disney guests are either locals who can visit relatively cheaply, or tourists who have good incomes and probably are working from home and not financially impacted by COVID-19. I think American tourism will pick up at some point. International will be tougher.
It wouldnt be be bad if they focused on Americans for a minute.
 
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DVCakaCarlF

Well-Known Member
That’s actually not the case at wdw. Though instinct would lead you to believe it is.

Disney has a tremendous “sunk cost” due all the overhead costs they eat as they run the infrastructure. Nobody “pays” for a fleet of hundreds of buses, a private security force, horticulture, road maintenance, water system management, etc. reedy creek is a puppet municipality...at the end of the day.

The profit is still overwhelmingly from merchandise. Nearly all of it. Product from china...you do the math.

I used to actually see the figures - long ago...but my data is so out of date I can’t address the differences in prices, labor costs, benefits, upsells, etc now...

...but it’s not that different.

The old adage was that they never have made a dime off a hotel room charge or a ticket.

It was surprisingly accurate.

Overhead is much higher...which is why I equate wdw making profits as “climbing a mountain”...once they cross the top...it’s all profit on the downslope. Have to have numbers for that.
That’s what I said “gross,” and not “net.”

The overhead, I’m sure, is astronomical, but is a fixed cost and, at this point, it’s been capitalized. That monorail beam costs nothing compared to the fuel those buses use. Did you know they actually “lease” those tires?

And, with the amount of money that place makes, I bet they “made the summit of that mountain” in the first quarter of the fiscal year.
 

Piebald

Well-Known Member
Wait...how did they "push splash merch" on the ebay resellers?? That's not how it works. When they opened the ebay sellers just went in and bought everything up because Disney made the splash refurb announcement so ebay resellers knew splash merch would be hot. How is that Disney pushing it on them? Sure Disney made sure to have plenty of Splash Merch stocked up due to the announcement but it's not like Disney themselves announced a Splash Mountain sale merch or something. So can you please explain your statement?
Well they kind of created the demand by getting rid of all of the merch from their website, eliminating most of the merch that could be found in multiple locations (i.e. there was a little Brer Rabbit thing that clipped onto bags and stuff, gone from the other parks) and basically leaving only one location to sell it all. Once they got rid of it online people went nuts.
 

1HAPPYGHOSTHOST

Well-Known Member
Well they kind of created the demand by getting rid of all of the merch from their website, eliminating most of the merch that could be found in multiple locations (i.e. there was a little Brer Rabbit thing that clipped onto bags and stuff, gone from the other parks) and basically leaving only one location to sell it all. Once they got rid of it online people went nuts.
That is not pushing the merch on anyone. No one is forcing them to buy it. controlling where it is available is not the same thing.
 

Sirwalterraleigh

Premium Member
That’s what I said “gross,” and not “net.”

The overhead, I’m sure, is astronomical, but is a fixed cost and, at this point, it’s been capitalized. That monorail beam costs nothing compared to the fuel those buses use. Did you know they actually “lease” those tires?

And, with the amount of money that place makes, I bet they “made the summit of that mountain” in the first quarter of the fiscal year.
The overhead is huge and largely fixed. Which makes it hard to compare that compound to anywhere on earth...because it’s the only one of its kind.

It also makes their prospects in a severe, longterm travel disruption very precarious.

Good thing they have tons of cash.

People make the 9/11 comparison...please...things were back to normal within 2 weeks with only a regional disruption. It was the recession conditions before and after the incident that wrecked Disney parks at the time.

They circumvented the pain by and large in the housing crash...actual genius moves by Iger - even if longterm consequences.

Not much left in the tank to get around hardship this time.
 

DVCakaCarlF

Well-Known Member
The overhead is huge and largely fixed. Which makes it hard to compare that compound to anywhere on earth...because it’s the only one of its kind.

It also makes their prospects in a severe, longterm travel disruption very precarious.

Good thing they have tons of cash.

People make the 9/11 comparison...please...things were back to normal within 2 weeks with only a regional disruption. It was the recession conditions before and after the incident that wrecked Disney parks at the time.

They circumvented the pain by and large in the housing crash...actual genius moves by Iger - even if longterm consequences.

Not much left in the tank to get around hardship this time.
I agree that’s it hard to compare to another “conventional” business.

What is the current cash position?
 

mkt

When a paradise is lost go straight to Disney™
Premium Member
Exactly. We live just over an hour away. AP holders. At least once a month visitors. As long as a mask is required , we aren't going. We have Beach Club ressies at the end of September. If the mask is still required, we will cancel.
You do you. You might want to let the AP’s lapse then, or cancel them for a prorated refund, as I don’t see Disney eliminating mask requirements from time.
 

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