Prior to the mid-90s, the Disney parks were viewed in a more holistic manner. What was most important is if Walt Disney World was profitable. This is why things like the Antique Story in Liberty Square to exist. It was there for the atmosphere and what it lacked in sales were made up elsewhere. This occurred across the property where something would be sort of loss leaders to create a strong impression of value and experience. The 90s saw a shift to a more mall-based retail model where every square foot was assessed for its profitability.
Absolutely, the experience has been watered down as we discuss all too often on these pages. Where I would question is whether that's really been "bad for business" as the parks seem to have been thriving financially and with attendance despite all the changes we bemoan on here. I'm not saying that I agree with those decisions, only that the reckoning that many on here seem to suggest is right around the corner has yet to happen.
Could this erode the fan base over time? Maybe. I agree that it's possible that the way the parks have been handled may result in future generations not being as enamored as past ones. And maybe that "rite of passage" of going to Disney might disappear into yesterday. Or maybe not.
Granted the pandemic has shot it all to bits, but that would have happened no matter what they had done with the parks in the last quarter century. It's not like revenues are down because they shoved Frozen into the Norway pavilion and people are annoyed.
The business has shifted now to focus more on providing “value” to deal with crowds that were assumed as a baseline instead of the base experience. As soon as there are fewer people it’s easier to notice that there is not much to do and no incentive to buy access to something that promises a respite from the crowds.
Agree that we've seen that business philosophy occur. But my hot take would be that they started at a certain baseline. They upped prices and cut experiences so that profit margins are that much higher. If the current pandemic and the lower crowds means that people aren't buying "respite from crowds" that that's just less revenue coming in. But the same basic revenue as before (your more basic tickets, whatever hotel rooms they sell, food/merch) is still in place. I don't see how that makes them "worse" off than before, just returning back to lower revenue per guest numbers - something Wall St won't like, I guess, but not exactly meaning that the parks will shutter.
They drove off a squillion modest income middle class guests while hosing down their new core audience of lifer guests who visit several times per year (high revenue out of town demographics as Chapek puts it).
Said new audience is now dramatically “down scaled” as the business people say it. High credit lines don’t = incomes.
I'm very skeptical. I think that tons of middle class people still go to Disney, from all over the country and world. The attendance isn't what it is on the backs of people coming multiple times a year from out of town. Everyone I know still does the at least one in a lifetime visit with their kids, many go every few years at least. Sometimes that means saving, sometimes that means credit card debt. But they still come if they can; I don't think the board's perception of "not worth the cost" is really that of the general public.
I agree about the pandemic and state of the economy affecting credit and finances and the parks are going to be taking a hit for a while - even if the virus is gone. But that's just a broad economy/vacation based issue, not specific to Disney or how they've run the parks. If they need to, they run promotions and discounts and make the parks seem like a "bargain" compared to previous costs in order to bring people back. Some execs and Wall St may not like that idea and culd view it as "devaluing" but the reality is in a post-COVID world, business will do what they need to and the sharp pencil guys will understand.
Don't get me wrong. I am not saying that I
like how Disney has run the park in the Iger years (and late Eisner years). But the doom and gloomers on here keep suggesting that the day of reconing is coming soon and the parks will collapse and... I just don't see any evidence of it. My prospective is that people on these boards
want that to happen so the parks can go back to how thing used to be (I want it too!) but I don't see it happening.