LSLS
Well-Known Member
And the metric goal is even smaller for Disney this way. When the studio releases a movie in theaters, it splits the take. By dropping this on Disney+, the company takes everything, which is why exhibitors are saying nasty things about Disney right now.
Disney selling Mulan at $30 a pop (really, $37 since you need the subscription) means that 10 million sales would provide $337 million in revenue (technically, it might be as little as $256 million, based on current non-Star ARPU, but I think that's low in this specific instance).
For perspective, Deadline had Aladdin's total profit as $356 million.
I think a fair estimate for when Mulan matches/surpasses Aladdin in "theatrical" revenue is 15 million in Disney+ sales.
NOTE: This post has an edit because Rowrbazzle correctly pointed out that I mistakenly said 1 million originally when I meant 10 million. I've updated the information to prevent additional confusion.
Isn't that number net profit? Meaning after all expenses? That would mean they would need enough buys to cover all that as well. I think its highly possible, but not sure it gets that much profit.