NowInc
Well-Known Member
Do we really know if the 24 hour parties are a actually major money-maker? I always figured that most of the people showing up are APs who aren't paying admission, and the staffing is likely a real operational drain. I was under the impression Disney did them more for the publicity.
Captive audience. Most people don't leave because they know they'll have a difficult (even impossible) chance of getting back in. Food sales are higher than normal (especially starbucks). The event exclusive merch also sells out fast every year.