NowInc
Well-Known Member
I can't imagine them making any real money on this type of event. My guess is the overnight hours are full of Cast Members and there friends just using the park as a hangout.
The overnight hours are especially crowded, and only a small fraction are cast members. The lines for concessions (especially star bucks) are constantly long for almost the entire event. They wouldn't risk the nightmare logistical situations these events bring if it didnt make them a worthy profit.