At the risk of getting trampled, let me just say that for some, this might be an incentive. I have recently begun walking as part of a program to become healthier, lose weight, help my joints, and generally feel better. I've worked up to about 18min/mile for 3 miles 4 times a week and attending a Disney 5k event is a dream of mine. I'm not fast enough yet for the Disney pace, but I'll keep working at it. Believe me, I've spent much more than $39 on junk like diet drinks, etc. If this serves as an incentive and helps me push myself to eat better, train harder, and not give up, then I think it is a $39 well spent.
For runners who enjoy collecting the awards, I can see how they might enjoy this. If you have no opportunity to actually attend a Disney run, then this could be the best option. Honestly, I'd rather spend $39 on this than a dessert party any day, so guess it is really up to the individual to decide what's worth it or important.
I had thought they would link this with an app like Map My Run for verification. For those that would simply pay for the award and not earn it...they've gained nothing (and usually fool no one.) For someone like to me actually earn it...wow!
**moving to the side to let the faster runners by
**