Every TSR is a box (i.e. a building) and the aesthetic is the same as literally the entire land. But of course you’re allowed to be underwhelmed.
Some TSRs are box-shaped and decorated to look like something else (Via Napoli, Sci-Fi Dine-In, Yak & Yeti, Be Our Guest), but many are shaped to match the form of their interior, with variations in the building size and shape according to use (Akershus, Hollywood Brown Derby, Tiffins, Liberty Tree Tavern). In the architecture world, this dichotomy is often described as a decorated shed (box with a façade tacked on) vs a duck building (shaped in a way that reflects the interior use; the namesake building sold duck eggs and was shaped like a duck). By and large, when people think of the types of buildings and theming that Disney is known for, it's the duck buildings not the decorated sheds.
This one is box-shaped and is literally going to be decorated to look like an old cardboard box. I'm not sure that's something that excites me enough to want to reserve a table there. Sure, it will match the aesthetic as the rest of the land, but it's an aesthetic that's been questioned for its cheapness and ineffective immersion since the land was first announced. "More of the same" isn't something that should really be celebrated in this case: it's decoration, not design.
I know there are christmas lights in the rest of the land, and it's a "child playing in the backyard" story, but I still can't for the life of me figure out how they fit in. I remember walking through the DSP version and thinking "this is pretty fun, but why the christmas lights?" Did I miss something in the movies? Do parents let their children play with christmas lights all year round these days?
We all know how much WDI likes to recycle ideas from one location to another, so I always assumed they were just copying a bug's land at DCA, which has used oversized strings of lights in its Christmas decorations ever since they first started dressing the area up in the mid-00's. The rest of the year, the land is illuminated by firefly lamps attached to the giant clovers and ground-level lights incorporated into the various planters, fixtures, and props throughout the land.
The holiday additions began a couple years before design would have begun for the HKDL and WDSP versions of the land, so it would have been fresh in the institutional memory of WDI. That said I think something more subtle, like the permanent fixtures in DCA, would have helped the area feel less cluttered.
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As an aside, my favorite bit from the Parks Blog announcement:
Once inside, you’ll be surrounded by all of the rodeo festivities in-action as well as western town and train station play sets. And you just might spot some of your favorite Disney•Pixar characters scattered throughout the restaurant in the form of toys and game pieces including a toy version of Jessie riding on the back of a Trixie pull-toy and unique toy versions of Bo Peep and her sheep, all who appear to be performing in the rodeo together.
Isn't "a toy version of Jessie" just... Jessie?