Here's an article from the Orlando Sentinel about this project.
Epcot considers Spanish pavilion
By Robert Johnson
Sentinel Staff Writer
September 28, 2002
Walt Disney World executives are meeting with Spanish officials in Madrid this week to discuss making Spain the theme of Epcot's 11th international pavilion in its World Showcase section.
The new attraction, if built, would be the first new foreign-sponsored pavilion at Epcot since Norway debuted in 1988.
"We're honored to send a delegation of executives to meet with Spanish officials," Disney World spokeswoman Jacquee Polak said. But she added that the new pavilion "isn't a done deal."
The idea for the pavilion was suggested recently by Spain's Economy and Treasury Ministry.
The exhibit might be modeled at least in part on the historic walled city of Toledo, combined with models of buildings in Barcelona and Madrid, said Steve Baker, a former Epcot executive who arranged for the original eight pavilions at World Showcase.
Baker said that he and other Disney executives wooed Spanish officials to be among the original nations exhibiting at Epcot. But at the time, Disney was also scouting Spain as a possible theme park site. When Disney decided to expand to Paris instead of in Spain, "The Spanish participation in Epcot just kind of got lost," Baker said.
"I think Spain, with its romance and unique food, is different enough from anything in Epcot to be very successful," Baker said.
Although Disney World is occasionally approached by representatives of foreign nations about sponsoring additional pavilions, park officials are usually more reserved in their reactions.
For example, last January, when a contingent of Korean leaders approached Disney World, spokesman Bill Warren was blunt. "There are no plans to add a Korean pavilion. There is no constructive point to having discussions about that."
But Polak voiced much higher interest in Spain. Although she didn't have details of the proposed pavilion -- which usually consists of exhibits, a restaurant and sometimes a tour movie and a ride -- she said it would "showcase the history and what today's Spain is like."
The existing pavilions have, in some cases, other entertainment such as live music.
The original eight from 1982 represent tourism biggies: Canada, China, France, Germany, Japan, Italy, Mexico and the United Kingdom.
Smaller nations, Morocco and Norway, came in 1984 and 1988, respectively.
All those pavilions share at least one financial characteristic: Disney didn't pay to build them.
Building a pavilion when Disney gives permission is at least a $50 million project, said Baker, who is now president of Baker Leisure Group, an Orlando-based entertainment consulting firm.
There are 50 or so employees, all paid by the host nation or a representative group that foots the pavilion's bills. The pavilion's costs are usually shared by international corporations, industry trade groups and other private contributors.
The pavilions' operators also pay rent to Disney, as well as a share of the merchandising proceeds.
Robert Johnson can be reached at 407-420-5664 or
rwjohnson@orlandosentinel.com.
Copyright © 2002, Orlando Sentinel
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