sedati
Well-Known Member
Pepsi once sponsored "The Country Bear Jamboree." They added the line "We got a lot to give," because it was a catchphrase they used at the time. The bears didn't drink Pepsi, nor was any part of the attraction what I would call soda-centric.
Spaceship Earth was originally about the history of humanity as a whole but became communication-centric once a sponsor was found.
Universe of Energy's original solar-focused concept became literal window dressing once its sponsor came on board.
World of Motion was always car-centric but this was due to an expectation of a certain manufacturer being a sure-bet for sponsorship and the pavilion was designed around that assumption. While that assumption proved false, luckily another car manufacturer stepped in for "A Salute To All Motions, But Mostly Automotive."
Imagination was a good fit... nothing snarky to say and I'll even add that the requested color change of Figment was an improvement (but holy cow, "Magic Journeys" could have had a better preshow/commercial.)
The Land demonstrated the most drastic pre vs post sponsorship change out there. Wholly unrecognizable from Imagineering's original concept (not to say they didn't rise to the challenge.)
Perhaps the World's Fair in 1964 was seen as a sensible testbed for this type of project, but that only lasted two years, so I'd say it was not a good example to follow due to the lack of long-term data. I think the closest template Disney had for what they were attempting to do with EPCOT Center was "Adventure Through Inner Space."
How did the relationship work for both parties?
How did the public respond to this more edutainment approach to a ride? (The average guest, not those who used the ride to make out)
How long did this ride/investment last? Or more importantly, how long before it began to show the need for change?
Spaceship Earth was originally about the history of humanity as a whole but became communication-centric once a sponsor was found.
Universe of Energy's original solar-focused concept became literal window dressing once its sponsor came on board.
World of Motion was always car-centric but this was due to an expectation of a certain manufacturer being a sure-bet for sponsorship and the pavilion was designed around that assumption. While that assumption proved false, luckily another car manufacturer stepped in for "A Salute To All Motions, But Mostly Automotive."
Imagination was a good fit... nothing snarky to say and I'll even add that the requested color change of Figment was an improvement (but holy cow, "Magic Journeys" could have had a better preshow/commercial.)
The Land demonstrated the most drastic pre vs post sponsorship change out there. Wholly unrecognizable from Imagineering's original concept (not to say they didn't rise to the challenge.)
Perhaps the World's Fair in 1964 was seen as a sensible testbed for this type of project, but that only lasted two years, so I'd say it was not a good example to follow due to the lack of long-term data. I think the closest template Disney had for what they were attempting to do with EPCOT Center was "Adventure Through Inner Space."
How did the relationship work for both parties?
How did the public respond to this more edutainment approach to a ride? (The average guest, not those who used the ride to make out)
How long did this ride/investment last? Or more importantly, how long before it began to show the need for change?