Hi everyone,
I want to share my short opinion of what is the biggest problem Disney parks has to face, but not only Disney´s also Universal Studios.
I have read tons of post and comments where the writer describes how Disney is lossing its magic and how universal is a "Screen" park and how Disney may start to copy that in someway. And I think those are kind of true but not because they are doing things wrong or that they are not working hard enough or that they are cheap. I think these feelings come from a huge change in our perspective of Disney´s attractions.
What I mean is that we use to go 10 years ago to disney (lets not talk about 20 or 30 years ago) and everything there was incredible amazing and totaly out of our reech. Every atraction has its "How does they do that?? how is that possible??" that kicks the limits of what can be expected, of what could be done. I mean who could imagine on 1963 to have speaking robotic parrots in their home?? and that year was when The Enchanted Tiki Room first opened. Or to think about VR games or a hole building with arcades like Disney Quest who opens on 1998 (playstation 2 was launched on 2000, the xbox on 2001)
But 11 years ago the Iphone was release. Not limiting to that device but using that date as a confirmation of the tendency in tenchological improvement for mass-consuming. Somehow in this 11 years we saw many many new features and ideas and technologys that have come to our hands faster than ever.
This have two consequences:
1) Disney has been sleeping a while, and this last decade the world change a lot and every day it changes faster while disney parks stays the same.
2) Nowadays is really hard to get that "How does they do that?" When in our pockets we have a cellphone capable of doing almost everything. We have 3D TVs and Google Cardboard/ oculus rift. We can also buy a home projector and buy some Ghosts at AtmosFX or videomappingsoftware.
How does mickey does not speak already? (or no more) We have SIRI in our pockets that can speek with us interactively without any problem!
The challange Disney have infront of them now is how they manage to use this tecnology to make a unique experience. A clear example of using the tecnology wrong is universal studios orlando "Fast and Furious" ride. Its like watching the TV from the window outside your house. Yes we know, we have flat screen and projectors with 3D capabilities ... what else can you show us??
(This is why Thrill rides are nowadays "favorites", you cant have a rollercoaster in your home.)
But Hey! I know Disney has the ability to make wonderfull dark rides. I know they can think of a clever way of using the tecnology and make something Wow! its time for them to make it. (I am pretty confidente SWGE is going to be that or maybe the SW resort)
What do you think about it??
I want to share my short opinion of what is the biggest problem Disney parks has to face, but not only Disney´s also Universal Studios.
I have read tons of post and comments where the writer describes how Disney is lossing its magic and how universal is a "Screen" park and how Disney may start to copy that in someway. And I think those are kind of true but not because they are doing things wrong or that they are not working hard enough or that they are cheap. I think these feelings come from a huge change in our perspective of Disney´s attractions.
What I mean is that we use to go 10 years ago to disney (lets not talk about 20 or 30 years ago) and everything there was incredible amazing and totaly out of our reech. Every atraction has its "How does they do that?? how is that possible??" that kicks the limits of what can be expected, of what could be done. I mean who could imagine on 1963 to have speaking robotic parrots in their home?? and that year was when The Enchanted Tiki Room first opened. Or to think about VR games or a hole building with arcades like Disney Quest who opens on 1998 (playstation 2 was launched on 2000, the xbox on 2001)
But 11 years ago the Iphone was release. Not limiting to that device but using that date as a confirmation of the tendency in tenchological improvement for mass-consuming. Somehow in this 11 years we saw many many new features and ideas and technologys that have come to our hands faster than ever.
This have two consequences:
1) Disney has been sleeping a while, and this last decade the world change a lot and every day it changes faster while disney parks stays the same.
2) Nowadays is really hard to get that "How does they do that?" When in our pockets we have a cellphone capable of doing almost everything. We have 3D TVs and Google Cardboard/ oculus rift. We can also buy a home projector and buy some Ghosts at AtmosFX or videomappingsoftware.
How does mickey does not speak already? (or no more) We have SIRI in our pockets that can speek with us interactively without any problem!
The challange Disney have infront of them now is how they manage to use this tecnology to make a unique experience. A clear example of using the tecnology wrong is universal studios orlando "Fast and Furious" ride. Its like watching the TV from the window outside your house. Yes we know, we have flat screen and projectors with 3D capabilities ... what else can you show us??
(This is why Thrill rides are nowadays "favorites", you cant have a rollercoaster in your home.)
But Hey! I know Disney has the ability to make wonderfull dark rides. I know they can think of a clever way of using the tecnology and make something Wow! its time for them to make it. (I am pretty confidente SWGE is going to be that or maybe the SW resort)
What do you think about it??