It was not well received at all.
This is a quote from that article. "Walt Disney's shares fell after the company said it plans to spend $60 billion to expand its theme parks, cruise lines and similar ventures over the next decade.
The stock closed down 3.6% at $81.94 and was one of the worst performers in the blue-chip.
https://www.wsj.com/livecoverage/st...es-theme-park-investment-GutR1j9jZNlrRWpMHQtL
That was a one day drop. The stock is up 35% since the announcement. The consensus amongst sell side analysts after the announcement was overwhelmingly positive. This is a pretty good summary from the time from Seeking Alpha
Disney levels off as analysts see upside in new Parks investments
Sep. 20, 2023 10:52 AM ET
The Walt Disney Company (DIS) StockNFLXBy:
Jason Aycock, SA News Editor
23 Comments
LordRunar/iStock Unreleased via Getty Images
Wednesday brought the first trading day since Walt Disney (NYSE:
DIS) investors reacted to news of a nearly doubled investment in its Parks unit by sending the stock almost 4% lower.
And despite concerns about company debt and heavy cost outlays ahead, early analyst reaction to the move so far is coming out positive. Disney (
DIS) stock was up 0.7% in Wednesday's early going.
Disney (
DIS) said it would accelerate 10-year spending on its Disney Parks, Experiences and Products division to about $60B, nearly twice what it was in the previous 10-year period.
That offers "
60 billion reasons to invest" in the stock, Seeking Alpha analyst and Investing Group leader Daniel Jones said.
The move runs counter to a company initiative to cut costs and reduce debt, and Disney (
DIS) has a hefty price ahead to acquire the rest of Hulu, he said, but "management has demonstrated time and time again that these investments generate fantastic returns."
The Parks unit is most vital to success over the long run, he argues -- accounting for just 36.7% of overall revenue in this year's first three fiscal quarters, but 77.3% of profits.
Parks attendance in 2022 marked a "massive turnaround" from COVID-19 pandemic lows of 2020, and Disney is affiliated with eight of the globe's top 10 resorts by attendance. Revenue has hit records, meanwhile, thanks to the company's pricing power, he noted.
And the significant ramp in investment over the previous 10 years has paid off, he argues: "As a result of growing aggregate investment by a factor of three, operating income quadrupled."
Elsewhere, Morgan Stanley absorbed the Parks investment news and reiterated its Overweight rating, noting a continued attractive risk/reward.
"We see the Parks & Experiences businesses (75% of F23 segment [operating income]) as uniquely attractive in long-term growth potential, scale, and returns, warranting a low double-digit EBITDA multiple," analyst Benjamin Swinburne said. "By implication, at current DIS share prices, Disney's media assets in aggregate are valued at roughly $50B, less than 1x sales" -- or about 30% of Netflix's (
NFLX) current enterprise value.
Parks capital expenditures will likely scale up gradually, leaving "no material impact" to free cash flow expectations this year and next, he said, and capital intensity should remaining similar to the previous decade.
As for capacity expansion, Disney can potentially double its footprint at Disneyland over time and is only using 30% of its land at Disney World now, along with more expansion capacity at international parks. Disney believes its global total addressable market is about 700M consumers, vs. the current 100M annual visitors it sees, Swinburne noted. He has a price target of $105.
Wells Fargo is staying Overweight, noting the bullishness on Parks and Cruises but adding that investors wanted to see more guidance from the company.
"While DIS is bullish on the Parks [opportunity], investors left the event a bit frustrated on what it all means for returns," analyst Steven Cahall said. "The spending guidance is out there, but it's unclear if Parks earnings growth should accelerate alongside spending growth. If earnings stay unchanged then higher capex = lower Street [free cash flow]," explaining the stock's downward reaction, he said.
As for ESPN's direct-to-consumer future: Disney's (
DIS) new
carriage deal with Charter "cements" that linear will always remain even as ESPN works to "decipher" the addressable market and average revenues for a streaming strategy. Meantime, ratings are strong on ESPN and sports overall, he said.
And while Parks value is good for the stock long term, "we think for DIS to break out near term it requires getting Hulu sorted and providing clarity on ESPN's future ... our bullishness remains content & DTC." Wells Fargo has a price target of $110, implying 33% upside.