Sickening. Truly.
August is SUMMER. Halloween is in FALL. No alternative facts here. I can put up a Christmas tree now and start making peppermint lattes and it doesn't change a damn thing.
Just a sick money grab by the Mouse, no different than starting Food and Wine in August this year as well. And, no, I don't care whether any individuals think this is a good thing or not.
It's not. Just abject greed and a strong desire to make one of the slowest periods of the year -- mid-August through late September -- as busy as every other time of year.
The thing is these won't be very successful. They've had multiple years now where they have held one on the Friday before Labor Day weekend (again, a summer holiday) and beyond all the freebies for bloggers and Lifestylers and discounted CM tix, they sold very few full-priced tickets but Georgie and Co's greed knows no bounds.