Marketing issue with Olaf?

[PhotoDave219]

I'm not one to sit here and say that everything the Disney does is awesome, but I will defend them in this case.

The guests wanted Anna and Elsa. They got Anna and Elsa. What else do you want? Seriously… Olaf is pushed hard-core.

You guys making something out of nothing here…

 

[HRHPrincessAriel]

Yes, that's exactly what I was talking about! I guess maybe it's just for things that are new or won't be there very long?

This is what I was thinking...today Olaf, tomorrow something else and back to Olaf on Wednesday.

 

[Biff215]

I agree it's probably common, and it could also be useful should they sell out of an Olaf item, and then replace them with the same treat with a different character. Just gives flexibility.

 

[unkadug]

How hard is it for somebody to type something into Word then print it out?

 

[biggy H]

There are cupcakes in DHS in the Oaken's Winterland fun area that are called Olaf cupcakes by name..

 

[bethymouse]

Weird.

 

[invader]

 

[The Duck]

Rumor has it that Disney is in negotiations with Betty White and the St. Olaf Chamber of Commerce.

 

[HakunaMatata89]

i don't think they would bick Betty because of her essessive drinking and pranking shes been pulling since that tv show.

 

[DisneyPrincess5]

Rumor has it that Disney is in negotiations with Betty White and the St. Olaf Chamber of Commerce. View attachment 58464

For the thread win...hysterical!

 

[brifraz]

If you make a cake pop with the name Olaf on it, it actually looks like Olaf - not the Minnie cupcake, which is obviously not Minnie. Many 3-year olds would have a serious issue with eating Olaf himself.

In terms of seeing the name elsewhere, I'm not sure how often I see any of the characters names printed in the parks besides on food items. Since most food items are simply inspired by the character, they choose to use the name, but since the Olaf items actually appear to be him, someone in marketing likely decided kids would rather be eating a 'snowman' item than Olaf himself.

 

[RayTheFirefly]

You guys making something out of nothing here…

I wasn't complaining, I was just curious... Jeez. I don't care what cupcakes are labeled, I just thought it was interesting... my bad.

 

[righttrack]

It's interesting though. Maybe an actor, or a writer gets a percentage of merchandising as part of their movie deal. Perhaps without using the character's names they don't have to pay that percentage. Just a thought. It happens, no big deal.

 

[dadddio]

If you make a cake pop with the name Olaf on it, it actually looks like Olaf - not the Minnie cupcake, which is obviously not Minnie. Many 3-year olds would have a serious issue with eating Olaf himself.

In terms of seeing the name elsewhere, I'm not sure how often I see any of the characters names printed in the parks besides on food items. Since most food items are simply inspired by the character, they choose to use the name, but since the Olaf items actually appear to be him, someone in marketing likely decided kids would rather be eating a 'snowman' item than Olaf himself.

As the proud father of a three year old, I disagree.

First, my son would have no problem eating a treat that looked like Olaf.
Second, he can't read. Therefore, it doesn't matter to him what the sign says. He's going to call it what he calls it; probably Olaf.

 

[brifraz]

As the proud father of a three year old, I disagree.

First, my son would have no problem eating a treat that looked like Olaf.
Second, he can't read. Therefore, it doesn't matter to him what the sign says. He's going to call it what he calls it; probably Olaf.

Hence my use of the term 'many' as opposed to 'most' or 'all.' My daughter at 3 would have refused to eat something called Olaf that actually appeared to be Olaf and she could read names of her favorite characters at that age. The job of the marketing people is to think of every possible angle and I suspect this might be one of those angles.

 

[jlg263]

I think this issue has been waaaay over-thought. The reason they're labeled "snowman" is because there are actual generic snowman marshmallow, cake pop, and apple treats during the holidays that use that signage. So they already had the labels. That's it. Mystery solved. Why they don't just print out new ones with actual names? Mostly for simplicity. Sometimes different characters will be mixed together on a plate or in a row of apples. Much easier to say "character inspired" than have multiple signs crowding up the display case.

 

[Mista C]

Agree^^^

 

[pmaljr]

All I know is that the Olaf "Character Inspired" Carrot Cake Cupcake I got this weekend at DHS was awesome!

 

[Rabuck]

Wasn't there a animator that claimed disney stole the idea for Olaf from their short. Was basically a short based off a snowman who lost his carrot nose... Last I heard the animator was filing a lawsuit... Maybe disney is holding off on using Olaf until this is cleared up. I highly doubt it though. I am more inclined to believe they rushed to ride the Frozen wave and just overlooked some things.

 

[Bairstow]

Wasn't there a animator that claimed disney stole the idea for Olaf from their short. Was basically a short based off a snowman who lost his carrot nose... Last I heard the animator was filing a lawsuit... Maybe disney is holding off on using Olaf until this is cleared up. I highly doubt it though. I am more inclined to believe they rushed to ride the Frozen wave and just overlooked some things.

Here's the short:

...and here's the Frozen teaser:



Might be nothing, but I'm reminded of how Disney's new "Big Hero 6" Teaser is basically a beat-for-beat copy of Pixar's teaser for The Incredibles.
There could be something to this, but probably not enough for a lawsuit.