lentesta
Premium Member
Wdw - in particular - is a cash cow.
But that’s the problem…it’s too big of one…too big of a slice of the pie
So they’ve begun squeezing it at every seam. That’s how you get empty rooms at prices that aren’t reflective of the demand.
As part of an upcoming blog post I looked at WDW ticket, hotel, and food prices in 2011, 2018, and 2025.
A couple of interesting points (all prices adjusted for inflation):
- Ticket prices are up 33% since 2011 and 24% since 2018. (That's 33% above inflation.)
- Also, Magic Kingdom wait times over Christmas were the lowest we've seen since 2010
- Value Resort hotel prices are up 29% since 2011 but flat since 2018
- Food prices are down 3% since 2018
It looks like they may have hit a pricing limit on tickets this year.
I know they care about revenue, not attendance. But that assumes they can increase prices at a ratio higher than attendance drops. And not for nothing, but small drops in attendance are magnified in lost revenue then.
That said, it looks like there's still room to raise Lightning Lane prices during peak times.
And there's always more DVC sales.
But wow, you have to wonder where additional WDW revenue streams are going to come from.