Corporate Disney is choosing to favor onsite guests not because they've been loyal but exactly because they've been
disloyal. Locals are being punished exactly because they've been loyal.
Some basic numbers.
Since 2010, Per Capita Guest Spending (PCGS) is up 25%. That's the amount guests spend at the theme parks. Basically, the theme parks cost 25% more than they did 3 years ago. Yet people keep going. Domestic theme park attendance is up 8% since 2010.
Guests keep coming to the parks no matter what the price.
Conversely, hotel occupancy is down. Since its 2005-2009 peak, the domestic hotel occupancy rate has declined from 89% to 79%. Despite building Art Of Animation, Disney has fewer guests staying onsite today than they did during their peak.
In Disney management's eyes, "guests" are dumb enough to pay whatever the price for the parks. Yet if they don't offer steep discounts, "guests" don't stay at their hotels. That view hits offsites and locals particularly hard.
MyMagic+ is targeted towards onsite guests exactly because onsite guests have been "disloyal" (in corporate Disney's eyes) or smart with their money (in everyone else's eyes). Disney is hoping that by giving additional benefits to onsite guests, they can stop offering all those room discounts and get their occupancy rates back up.
The net effect is that locals are being punished for their loyalty.
![Greedy :greedy: :greedy:](/styles/default/xenforo/smilies/greedy.png)
![Greedy :greedy: :greedy:](/styles/default/xenforo/smilies/greedy.png)