You know, while the Year of a Million Dreams advertising was lackluster, having been an AP at Disneyland during that time, I’ll say that a lot of the freebies that they gave out were pretty great. Two highlights: free lanyards with complimentary fastpasses and free VIP parking. I wouldn’t mind WDW doing something like that.
But Disneyland did that for just after its 50th anniversary (which was celebrated for about 2 years) to keep people coming back. Being able to visit for free on your birthday was a great incentive to bring your friends and family with you to the parks. IMHO, a brilliant marketing ploy. If the 50th didn’t convince a local to become an AP, the Year of a Million Dreams certainly did.