It may not be as strong of a brand as it once was,
Glad you finally agree with me.
How has it been tarnished by Disney!? Besides canceling The Clone Wars, there has been absolutely no change (besides the announcements of things to come).
Seriously? Closing LucasArts alone was a huge blow to Star Wars. They were creating one of the most anticipated Star Wars games of all time...only to be shuttered.
BTW...sure those stores carry SW merch but I have never seen them completely sell out of any of it except for a few specific items. Then it is off to the sales rack. In fact I challenge you to go visit one of those stores and see for yourself that you will not find completely empty shelves where SW merch was. (Of course only at Christmas but we are talking about the strength of selling the SW brand overall via toys and not the mad Christmas shopping rush....right?)