Agreed. Her smirky approach to these Snow White interviews, a movie that is so important to Disney and its place in our culture, is not a good marketing angle.
From other interviews she's done unrelated to Snow White, that seems to just be her personality in general. She gives off rather cringey vibes. She may think she is being savvy and reflective towards the artistry she is involved in, but instead it reads as smug and arrogant. Even unlikable.
It's seems to be a perfect storm of cringe.
Another young actress with a more gracious personality may have been able to say exactly the same things about the upcoming Snow White remake and it wouldn't have hit as big as Rachel Zegler's delivery of those same statements. But... it
was Rachel Zegler saying it all and smirking at the cameras about it. The rest is now history.