I think if you were able to create the perfect storm that Anheuser-Busch created for themselves, with both the wrong spokeswoman and the wrong executive saying and doing all the wrong things in perfect succession, you could.
Which is why it was that one-two punch of Alissa showing up
after Dylan that really made the boycott go. Dylan's TikTok video was a cringey mess, but it would have blown over. Dylan paired with Alissa was a monster that no one could stop.
If Craftsman Tools used Kim Kardashian in an ad and she couldn't even hold the circular saw correctly, guys who buy Craftsman tools would be ticked off. But then a week later, if a video went viral of the Vice President of Craftsman saying in a media interview that he didn't like the reputation his brand had as a
"guys tool company in decline, with all the dorky suburban men and fratty guys we kept using in the ads for the past few decades, and all the associated imagery of men using our tools to fix stuff that seems so out of touch, and so I wanted to change it up and make Craftsman lighter and brighter and appealing to a fresh inclusive customer. Because I went to Harvard and I'm really smart." then yeah...
You'd have a
Craftsman Tools Boycott just as fast as you had a Bud Light boycott.