Lightning Lane Premier Pass

DCBaker

Premium Member
Lightning Lane Premier Pass is now showing as sold out at all parks for today:

IMG_2052.jpg


See more Lightning Lane pricing and availability at the link below:

https://www.wdwmagic.com/genieprice.htm
 

Purduevian

Well-Known Member
I do not think its underpriced simply because its "sold out".

I think folks a feeling they must purchase it to get on attractions and Disney controls the inventory and can simply say its "sold out".
I know the "sold out" number is arbitrary and Disney could sell more of these if they so wished. However, I'm of the belief that Disney has a set number they want to sell each day and they are actually reaching that limit. If demand outstrips supply, a product is underpriced.

At this point, I don't think Disney is slapping "sold out" simply for FOMO.
 

Disstevefan1

Well-Known Member
I know the "sold out" number is arbitrary and Disney could sell more of these if they so wished. However, I'm of the belief that Disney has a set number they want to sell each day and they are actually reaching that limit. If demand outstrips supply, a product is underpriced.

At this point, I don't think Disney is slapping "sold out" simply for FOMO.
Well the LLPP in AK is the lowest price, I guess they can continue to increase the price until it does not sell; out sucking the most money out of the guests they can.

Its pure profit for Disney so why not.
 

Purduevian

Well-Known Member
Well the LLPP in AK is the lowest price, I guess they can continue to increase the price until it does not sell; out sucking the most money out of the guests they can.

Its pure profit for Disney so why not.
If Disney is looking at this the same way I am, to maximize profit, they need to either pull the supply or price lever.

As a fan that will never buy this product, I hope they up the price lever instead of increasing the supply.
 

HauntedPirate

Park nostalgist
Premium Member
If Disney is looking at this the same way I am, to maximize profit, they need to either pull the supply or price lever.

As a fan that will never buy this product, I hope they up the price lever instead of increasing the supply.
And what do you think raising the price by, say, 50% "because it's underpriced" is going to look like from a PR perspective?
 

Disstevefan1

Well-Known Member
If Disney is looking at this the same way I am, to maximize profit, they need to either pull the supply or price lever.

As a fan that will never buy this product, I hope they up the price lever instead of increasing the supply.
To maximize profit I think they can simply keep raising the price like they do with everything.
 

DisneyDreamer08

Well-Known Member
I really think this is popular because of the amount of people now visiting Universal. They use a similar skip the line program and visitors just think this is the “best” way to tour the parks. I also truly think some people think this is the only way. I’ve seen multiple posts lately from people staying off site who logged in 3 days out to get multipass and either certain rides were gone or not until later in the day. So they just purchased premier pass instead thinking that was only option to ride the things they wanted.
 

Disstevefan1

Well-Known Member
I really think this is popular because of the amount of people now visiting Universal. They use a similar skip the line program and visitors just think this is the “best” way to tour the parks. I also truly think some people think this is the only way. I’ve seen multiple posts lately from people staying off site who logged in 3 days out to get multipass and either certain rides were gone or not until later in the day. So they just purchased premier pass instead thinking that was only option to ride the things they wanted.
Disney made LLMP such a bad experience, I think it’s pushing folks to LLPP.
 

Jrb1979

Well-Known Member
If Disney is looking at this the same way I am, to maximize profit, they need to either pull the supply or price lever.

As a fan that will never buy this product, I hope they up the price lever instead of increasing the supply.
I look at it as Disney getting guests to buy this product over LLMP. I really do think that within a year or two this will be the only option.
 

Jrb1979

Well-Known Member
I like LLMP & LLSP 🤷🏻‍♀️ Used it last summer with no problems. Rode everything we wanted to at the times we wanted.
IMO the hardcore guests that are on sites like this will get good usage out of LLMP and LLSP. Mainly cause it's a system most of you are used to and know how to get the most out of it.

IMO for your average guest, my guess is many will find the Premier Pass much easier to use.
 

LSLS

Well-Known Member
I know the "sold out" number is arbitrary and Disney could sell more of these if they so wished. However, I'm of the belief that Disney has a set number they want to sell each day and they are actually reaching that limit. If demand outstrips supply, a product is underpriced.

At this point, I don't think Disney is slapping "sold out" simply for FOMO.
I think for right now, they aren't sure how to handle these with their wait times, so they are keeping the numbers very low so as not to impact much. With MP, they can create their wait time numbers based on the number of people anticipated to return within the hour. However, they have no way of doing that with PP right now. So if they sell lets say 3,000 of these, and 1,500 people all head to Guardians after lunch, that 45 minute wait on the que may be more like 1 hour and 45 minutes. Now, I know that is not too likely, and I'm making up arbitrary numbers, but you get my point. I agree I don't think they are FOMO, but I think they have an immense fear of handling the unknown numbers of people entering the lines.
 

Jrb1979

Well-Known Member
I think for right now, they aren't sure how to handle these with their wait times, so they are keeping the numbers very low so as not to impact much. With MP, they can create their wait time numbers based on the number of people anticipated to return within the hour. However, they have no way of doing that with PP right now. So if they sell lets say 3,000 of these, and 1,500 people all head to Guardians after lunch, that 45 minute wait on the que may be more like 1 hour and 45 minutes. Now, I know that is not too likely, and I'm making up arbitrary numbers, but you get my point. I agree I don't think they are FOMO, but I think they have an immense fear of handling the unknown numbers of people entering the lines.
IMO it's exactly why I don't think they can keep both systems running.
 

Chi84

Premium Member
IMO the hardcore guests that are on sites like this will get good usage out of LLMP and LLSP. Mainly cause it's a system most of you are used to and know how to get the most out of it.

IMO for your average guest, my guess is many will find the Premier Pass much easier to use.
How many days is your average guest visiting and how many people are in your average guest’s party?
 

Jrb1979

Well-Known Member
How many days is your average guest visiting and how many people are in your average guest’s party?
I don't the answer. I'm just saying your average guest most likely find Premier Pass easier to use as it's similar to Universal and most other parks. A poster did say earlier guests staying off site are opting for Premier Pass as a lot of availability of Multi Pass is gone 3 days out.
 

LSLS

Well-Known Member
IMO it's exactly why I don't think they can keep both systems running.
See, the more I think about it, the more I think that's why they might want to keep them both running. They don't want to go all in on PP and risk their lines getting out of control on waits at random times and then having even more complaints and bad press, so they have this as a small bit to increase profits while they can still mainly control those lines. And while I'm not sure I buy the FOMO, I do buy the idea that people may buy MP to feel like they are getting a true upgrade (while they can't justify the PP expense). Now, eventually you could be right. But I think the more plausible idea could be PP become MP with a $150 price tag or so, and PP becomes more like unlimited (with a higher price tag), similar to what Universal does (since WDW has been kind of a follower recently).

BUT, I think they are a bit from that. If I was testing the waters for that, the first thing I would be doing is collecting the data on when people are using the PP for each ride, and seeing how many per hour you can expect. Then increase the number of passes available and recalibrate. Do it again and again til you have enough data to really estimate how your lines could be impacted if you really open it up, and how often you need to send from each line (just cause they have PP doesn't mean you need to send 75-25 from that line). THEN you consider changing the system up based on your modeling. But once you change it, you better be ready. Cause like I said, the price people are paying for vacations, if you miss the mark on your wait times (or people don't wait in line cause of a wildly inaccurate time), you will see your guest satisfaction plummet even more.
 

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