Lightning Lane Premier Pass

[HauntedPirate]

They definitely need to be careful to not oversell LLPP - and really not oversell access to LL via all methods.

It's one thing when FP+ was included and you sometimes had to wait 20-30 mins in the FP line ... But when you are charging as much as $450 extra per person, while it isn't a true walk on they really need to keep it to like 5-10 min wait max or something hose people will not be happy with the purchase (and obviously part of the reason behind the DAS changes as they know they needed to reduce # of people in the physical LL queue)

That won't be a concern when they ultimately replace LLMP with LLPP.

Does anyone know if there is any sort of differentiator for LLPP when they tap into a LL line? Different color ring, different tone, etc.

 

[JMcMahonEsq]

They definitely need to be careful to not oversell LLPP - and really not oversell access to LL via all methods.

It's one thing when FP+ was included and you sometimes had to wait 20-30 mins in the FP line ... But when you are charging as much as $450 extra per person, while it isn't a true walk on they really need to keep it to like 5-10 min wait max or something hose people will not be happy with the purchase (and obviously part of the reason behind the DAS changes as they know they needed to reduce # of people in the physical LL queue)

Although not an apples to apples comparison, the system of LLPP, LLMP, and standby lines has alot of similarities from a modeling perspective to older multi tier offering methodologies like airlines, or hotels. Striking a balance in your total capacity between standard offerings (economy/normal rooms), business class/deluxe rooms, and your higher end lower capacity offerings of first class and suites. You are constantly running models to determine maximum profit based upon availability of higher cost offerings but not eating into the larger market share for economy offerings. One difference that the line system has over the example of airlines/hotels is that you can dynamically allocate/change your make up of LLPP/LLMP/walk on capacity, vs having to do major renovations to change physical offerings.

 

[Disstevefan1]

They definitely need to be careful to not oversell LLPP - and really not oversell access to LL via all methods.

It's one thing when FP+ was included and you sometimes had to wait 20-30 mins in the FP line ... But when you are charging as much as $450 extra per person, while it isn't a true walk on they really need to keep it to like 5-10 min wait max or something hose people will not be happy with the purchase (and obviously part of the reason behind the DAS changes as they know they needed to reduce # of people in the physical LL queue)

I agree, there must be a overall limit to ALL types of LLs sold.

I thought they DID indeed have limits and at times, sell out of LLs of all types?

 

[IanDLBZF]

I thought they DID indeed have limits and at times, sell out of LLs of all types?

If I’m not mistaken yes that was the case with G+.

 

[TheMaxRebo]

That won't be a concern when they ultimately replace LLMP with LLPP.

Does anyone know if there is any sort of differentiator for LLPP when they tap into a LL line? Different color ring, different tone, etc.

I am not aware of anything but I am sure in their systems it shows up differently so they can track it

To me the big thing is the total number of slots they allocate for LL access - be it via DAS, LLMP, LLPP, VIP, etc ... as long as that total stays static and they are just divvying it up differently, then it shouldn't' really change the experience for the guests not utilizing one of those systems, but if it is additive then it will

 

[TheMaxRebo]

I agree, there must be a overall limit to ALL types of LLs sold.

I thought they DID indeed have limits and at times, sell out of LLs of all types?

I recall Len saying something like 300 slots per hour - but with LLPP you don't know when people will come (same as VIP tours, child swap, etc)

 

[ConfettiCupcake]

The way it has been selling out indicates to me that despite being expensive, it is actually not priced high enough where price is a limiting enough factor to not impact the LLMP availability and LL wait times should they choose to raise the cap on LLPP availability. We shall see. There is not one thing they have done in recent years that says to me they are not willing to negatively impact the general guest experience in favour of an upsold guest.

 

[HauntedPirate]

The way it has been selling out indicates to me that despite being expensive, it is actually not priced high enough where price is a limiting enough factor to not impact the LLMP availability and LL wait times should they choose to raise the cap on LLPP availability. We shall see. There is not one thing they have done in recent years that says to me they are not willing to negatively impact the general guest experience in favour of an upsold guest.

A frog will try to jump out of a pot of boiling water, but a pot of cool water...

 

[JMcMahonEsq]

The way it has been selling out indicates to me that despite being expensive, it is actually not priced high enough where price is a limiting enough factor to not impact the LLMP availability and LL wait times should they choose to raise the cap on LLPP availability. We shall see. There is not one thing they have done in recent years that says to me they are not willing to negatively impact the general guest experience in favour of an upsold guest.

I will admit I didn't take the time to run through the 72 pages of this thread to check, but just how many time has the product sold out? I had seen Tuesday before Thanksgiving date, which is going to be one of the more popular vacation weeks, but other than that, how many times has it actually sold out?

 

[Disstevefan1]

The way it has been selling out indicates to me that despite being expensive, it is actually not priced high enough where price is a limiting enough factor to not impact the LLMP availability and LL wait times should they choose to raise the cap on LLPP availability. We shall see. There is not one thing they have done in recent years that says to me they are not willing to negatively impact the general guest experience in favour of an upsold guest.

 

[Tigger&Pooh]

I will admit I didn't take the time to run through the 72 pages of this thread to check, but just how many time has the product sold out? I had seen Tuesday before Thanksgiving date, which is going to be one of the more popular vacation weeks, but other than that, how many times has it actually sold out?

I think this week may be the first. MK sold out for every day this week (from Sat 11/23 - Fri 11/29), DHS sold out Sun-Thurs, Epcot sold out Sun-Tues, and AK even sold out yesterday and today. I have not heard of any other dates selling out.

 

[DisneyCane]

The way it has been selling out indicates to me that despite being expensive, it is actually not priced high enough where price is a limiting enough factor to not impact the LLMP availability and LL wait times should they choose to raise the cap on LLPP availability. We shall see. There is not one thing they have done in recent years that says to me they are not willing to negatively impact the general guest experience in favour of an upsold guest.

Or it indicates that they are making fewer available than the demand can support at that price point. As crazy as it sounds, they should keep raising the price until they reach the point that revenue stops growing based upon the same inventory. They can make more profit without negatively effecting anything.

I'm going to make up numbers but, lets say they have 2000 available for MK @ $400. That's $800k revenue. If they increase the price to $750 and only sell 1500 instead of 2000 they will get $1.125 million revenue (a 40.625% increase) while making the experience better for both LL and standby. It's a win for everybody by selling 25% fewer and getting 41% more revenue).

 

[erstwo]

Highest wait at MK right now showing 75 minutes for Tron.
I’m not sure I could justify even ‘regular’ LL with these wait times.
Maybe all the LL levels are making standby waits shorter somehow?

 

[Disstevefan1]

IMO that's the way it should be. You don't want a lot of guests buying it as it would overwhelm the LL queues and make the waits long.

I'm still holding out hope that with them extending this to all resorts that the LLMP becomes a thing of the past.

Going to this Universal express pass model would require all standby to be open, NO MORE boarding groups.

 

[MickeyLuv'r]

I disagree, CEOs and millionaires are the ViP tour market, I think this is directed more at the $250k crowd, guests that can’t afford/justify an extra $5k-10k a day but can afford/justify an extra $500-1500 a day.

The cheaper options like AK at $125 a person is even tempting to us and we’re way below $250k.

My guess is this is primarily being bought by upper middle class “normal” people… doctors, lawyers, realtors, contractors, white and blue collar management, etc. It’s still prohibitively expensive for the vast majority but this is priced more for the top 10% rather than the top 1%.

I think it might be aimed at people who were hesitant to go to WDW because of all the walking/standing, but they went to WDW at some time in the past and bypassing lines is more important than cost.

Their total wealth aside, they are willing to splurge because the decision is emotion based.

It is a little like this week buying holiday foods. Partly I don't care how much cranberries cost. Cranberries are part of Thanksgiving, so I'm going to suck it up and buy them.

 

[MickeyLuv'r]

LLPP is SELLING OUT!

This is pure marketing. If they say it is SOLD OUT then they give parkgoers the impression they are selling many passes.

It is called scarcity marketing, FOMO.

This hits upon 3 well-known strategies:

• Time-Based Scarcity
• Quantity-Based Scarcity
• Access-Based Scarcity.

 

[MisterPenguin]

This is pure marketing. If they say it is SOLD OUT then they give parkgoers the impression they are selling many passes.

It is called scarcity marketing, FOMO.

This hits upon 3 well-known strategies:

• Time-Based Scarcity
• Quantity-Based Scarcity
• Access-Based Scarcity.

If you can't buy any more... it's sold out.

 

[Disstevefan1]

This is pure marketing. If they say it is SOLD OUT then they give parkgoers the impression they are selling many passes.

It is called scarcity marketing, FOMO.

This hits upon 3 well-known strategies:

• Time-Based Scarcity
• Quantity-Based Scarcity
• Access-Based Scarcity.

 

[Purduevian]

This is pure marketing. If they say it is SOLD OUT then they give parkgoers the impression they are selling many passes.

It is called scarcity marketing, FOMO.

This hits upon 3 well-known strategies:

• Time-Based Scarcity
• Quantity-Based Scarcity
• Access-Based Scarcity.

If they were trying to create FOMO, they would have "sold out" during a less busy time of the year to pump up this week. They are actively losing out on money right now by not having it available.

 

[Disstevefan1]

If you can't buy any more... it's sold out.

Calling it sold out is arbitrary to drive up FOMO