Lightning Lane Premier Pass

[Fido Chuckwagon]

Value is subjective of course but you really think inherited wealth gives someone a better judgement of value than someone who earned it all themselves?

No, I think that “Old Money” get to stay “Money” because they don’t spend their money on things like this. Nothing to do with subjective value and everything to do with ability to not **** money away.

 

[Splash4eva]

Is the end of the story we find out you two work in cubicles next to each other?!

That would have been absolutely hysterical but no not the case lmao…. I do work on my floor with 2 guys that are definitely in the same Disney boat as me so yes there was an outside shot hahaha

 

[JD80]

No, I think that “Old Money” get to stay “Money” because they don’t spend their money on things like this. Nothing to do with subjective value and everything to do with ability to not **** money away.

This is a silly argument anyone with enough money to be considered "old money" is not fretting a few hundred dollars.

 

[John park hopper]

There really isn't old money

How long does money last? That depends on the denomination of the note. A $1 bill lasts 5.8 years; $5 bill, 5.5 years; $10 bill, 4.5 years; $20 bill, 7.9 years; $50 bill, 8.5 years; and $100 bill, 15 years. Bills that get worn out from everyday use are taken out of circulation and replace. (sarcasm)

 

[Jrb1979]

I think many are really missing the point of this pass. Ita not meant to be bought by many guests like the Multi pass is. It's why it's priced the way it is. The price is to discourage most guests from buying it. If the majority of guests were able to buy this the LL quese would become as long as standby and it would defeat the who purpose of the pass.

 

[lentesta]

I’m going to guess they take the “anticipated” number of passes sold and assume an even spread across the day. At least until they can determine patterns from the data, like 60% will ride between 11 & 3.

If they expect to sell 240 passes per day and the park is open 12 hours, then that’s 20 PP guests per hour for each ride. In the unlikely event that all 240 guests turn up to HM at the same time, then for a while the stand-by line is going to be backed up until the LL line clears.

Thanks! This is my guess.

 

[nickys]

Thanks! This is my guess.

Wow! I must have learned something from you over the years.

 

[Splash4eva]

I think many are really missing the point of this pass. Ita not meant to be bought by many guests like the Multi pass is. It's why it's priced the way it is. The price is to discourage most guests from buying it. If the majority of guests were able to buy this the LL quese would become as long as standby and it would defeat the who purpose of the pass.

Honestly. Imo Disney is hoping to sell as many as they can with this product. Why wouldnt they? They have made it clear time and time again they want to maximize revenue/profits so why should this be any different?

 

[Jrb1979]

Honestly. Imo Disney is hoping to sell as many as they can with this product. Why wouldnt they? They have made it clear time and time again they want to maximize revenue/profits so why should this be any different?

If they really wanted to sell as many as possible they would have priced at a point it would.

IMO all this is pass is, is a way to get revenue from what used to be DAS users.

 

[lewisc]

Honestly. Imo Disney is hoping to sell as many as they can with this product. Why wouldnt they? They have made it clear time and time again they want to maximize revenue/profits so why should this be any different?

Would Disney sell twice as many if they cut the price in half? Maximizing revenue doesn't equal selling as many as you can.

 

[lewisc]

IMO all this is pass is, is a way to get revenue from what used to be DAS users.

LLMP gets revenue from slots previously used by DAS.

LLPP could have been sold under the old DAS policies

 

[Splash4eva]

If they really wanted to sell as many as possible they would have priced at a point it would.

IMO all this is pass is, is a way to get revenue from what used to be DAS users.

I said that from day 1 when they “cracked” down on DAS. That it had ZERO to do with good will and everything to do with making money off of it… i think the price point was a calculated decision based on a ton of internal data and will be adjusted accordingly. Just like they did with FP

 

[Splash4eva]

Would Disney sell twice as many if they cut the price in half? Maximizing revenue doesn't equal selling as many as you can.

Selling as many as they can at the price point they set. Maybe my reply was a little confused but thats what i meant. Disney priced it at X for a certain amount of people and would love to have it sell out daily to be clear

 

[ConfettiCupcake]

I really don’t think this is a product intended to capture previous DAS users. It will capture some of course, but I think that’s because they otherwise fall into the target market for this product. I think the DAS changes were needed to facilitate the launch of LLPP, but I don’t think that’s the same as thinking that Disney launched this to convert former DAS users into users of LLPP and extract more money out of them directly.

I still think this will end up being a more mainstream product than people are giving it credit for once they fully roll it out, and that it will be closer to the decision process in purchasing a hard ticket event admission than a VIP tour guide, but time will tell. I still see it as an add on people will determine the value of for them and splurge on rather than a product for the guests so wealthy that $129-450 or whatever that range is per person is low enough to not give a second thought about purchasing.

 

[lewisc]

Selling as many as they can at the price point they set. Maybe my reply was a little confused but thats what i meant. Disney priced it at X for a certain amount of people and would love to have it sell out daily to be clear

The price is too low if it sell out daily. Maybe not if it sells out at noon, day of.

 

[Jrb1979]

I really don’t think this is a product intended to capture previous DAS users. It will capture some of course, but I think that’s because they otherwise fall into the target market for this product. I think the DAS changes were needed to facilitate the launch of LLPP, but I don’t think that’s the same as thinking that Disney launched this to convert former DAS users into users of LLPP and extract more money out of them directly.

I still think this will end up being a more mainstream product than people are giving it credit for once they fully roll it out, and that it will be closer to the decision process in purchasing a hard ticket event admission than a VIP tour guide, but time will tell. I still see it as an add on people will determine the value of for them and splurge on rather than a product for the guests so wealthy that $129-450 or whatever that range is per person is low enough to not give a second thought about purchasing.

When I mentioned DAS I wasn't meaning it to capture previous DAS guests but using that capacity as revenue now.

I do see this being a trial run to see if there is enough interest where it gets to the point LLMP is eventually gone and this is the only option with the top tier attractions still having their individual LL being available for purchase

 

[christine7257]

I'm definitely interested to see where they put the limit on capacity. At some point if the lightning lane isn't "lightning" I would imagine that is going to be cause for complaint. I would not want to pay that money and regularly encounter backed up lightning lanes as was often the case before DAS was revamped.

 

[Splash4eva]

The price is too low if it sell out daily. Maybe not if it sells out at noon, day of.

And if so they will adjust accordingly as ive said. Same way they have with Genie. If they are not generating enough sales you will see it expand to other hotel categories next to see if that helps bring in new revenue. I would be willing to bet people who stay moderate and value would potentially look to purchase this for a day. They truly dont need a large percentage of guests to buy it

 

[lewisc]

I said that from day 1 when they “cracked” down on DAS. That it had ZERO to do with good will and

There was the perception, partially true, many DAS people lied or exaggerated their needs. People have more of an issue with scheemers getting short lines then with people who pay.

I would be willing to bet people who stay moderate and value would potentially look to purchase this for a day.

I don't think Disney wants deluxe guests dow grading to moderate or value and using the money to pay for LLPP

 

[lewisc]

Tom, from the site not to be named, did LLPP in California. The pass includes both parks. He was able to do all but one attraction. The Matterhorn was down. He theoretically saved 10 hours vs standby lines.