When you have people who earn well over 6 figures annually, and are starting to say "This is too much for us. We're probably done with WDW vacations", then you know it's reaching that critical point where "it's just a business, they're just maximizing profits, all corporations do it" turns into "this is corporate greed, pure and simple". We're not stupid or naive -we all know that Disney, from the start, was a business designed to make money. But it was never at the expense of pricing out the majority of their customer base. This is happening now. My family income is in the high 100K range, and we are balking at paying $8000 for a week in a standard room at a moderate resort with 7 day park tickets. For less than that price, we can get a nice suite for a week at a 5 star high end all inclusive resort in the Carribean. I never thought that my passion and love for WDW would ever have been down to the low point where it is now, but here we are, and the spiraling costs are a big part of that.