Lightning Lane Premier Pass

JIMMYEDDIE

Active Member
I think you missing a third set of target customers. The, this is going to be our 1 and only Disney trip, so its worth it to splurge/spend on a once in a lifetime trip, to make sure that they are getting on every ride they want to get on, and seeing everything that there is to see in the park this time around, because they are not coming back.
Maybe........But instead of saving for 5 years to do that trip, they now have to save for 8.......
 

JMcMahonEsq

Well-Known Member
Here's why I think LLPP cannot co exist with LLMP/LLSP

Nobody that I know, or should I say anyone with half a brain would do this


Using today at HS for my family of 5 as an example (remind you it's only 1pm EST):

LLMP is $27pp and Rise is $25pp for a total of $52 PP or $260 total cost VS LLPP $269pp for a total cost of $1,345

  1. I book SDD, TOT and TSMM for my 3 pre selections plus my Rise LLSP
  2. as of right now, every other ride is still available so i book/have already booked RnR and then MMRR for my other tier 1’s and any other Tier 2’s and thats with me arriving at 11am
Thats getting on EVERY ride except MFSR for $260 (and will 100% be able to get on MFSR) vs:

buying LLPP and paying $269pp or $1,345, a difference of an additional $1,085 just to not pick times and having to be on my phone a few times is utterly insane

I dont see ANYONE in their right mind that would do that…EVER



Pay $260 for every ride and have to pick times and be on your phone

OR

Pay $1,345 for every ride and not have to

A $1,085 premium? I just dont see it.......
I can see a couple flaws with your reasoning here.

First, you, like most people on this site, are intimately familiar with the parks. You know how LLPP works, and its previous versions. You know what rides will sell out quickly, which ones won't and wat to target for your pre-selections and then Rise. Someone who is going to the park for the first time and/or someone who is planning on this being a one and done lifetime trip, won't have that information.

Second, you know looking today, what the wait times are for those other rides. Someone planning a trip looking forward won't have the information and won't know is this a standard day, or a crazy busy one.

third, you know how to navigate the app, finding what available and what fits into your schedule. And if you miss one thing, its likely not a huge deal. You have likely been to the park and seen it before, and potentially going in the future to see it again. A first timer and single trip person won't have thos options.

So yes for you, the value is likely not there for the $1,000 premium. But for someone with no experience, already paying a large amount of money for a Diseny trip at a deluxe resort to be able in advance to purchase this feature, not have to worry about apps, wait time, choosing which ride to skip line first, ect., I certainly can see value. For someone who this is the only time they are going to be going to WDW and they want to make sure they get to see it all, I can also see for them the value there.
 

Ayla

Well-Known Member
There’s a third group.

DVC owners or more specifically their guests / renters. Many owners are well past the break-even point of their contracts. Accommodation is therefore costing them nothing. So when they have guests who are not frequent visitors, buying this product might be feasible. Ditto with renters who are paying the rate of a moderate.

However a fourth group are IMO the most likely to buy it. Those who decide to cut their trip by a day or two and use PP to get through MK (or DHS) with no effort. It would be possible to go to AK in the morning and hop to MK mid afternoon and ride everything.
DVC owners always have yearly dues. Accommodations don't cost them "nothing".
 

Purduevian

Well-Known Member
Would anyone buy this today in my example in Hollywood studios? Those are actual numbers today

I would honestly appreciate any feedback with the logic because I cannot figure out who the target audience is here.......I am the target audience financially (DVC, dine at signature restaurants, stay in 3br villas, pay for add-on's like dessert parties, etc.) and I do not see any value in this whatsoever (compared to the alternative offering of LLMP and LLSP)
The value in this isn't the ride count, the value of this is the convenience. It is quite easy to hit every ride in 3/4 parks if you spend all day in them.

However, for the people that have extreme wealth, having a nice morning at their deluxe resort, popping into a park from noon to 6 (hitting every ride with minimal wait and no zig zagging), then going to a fancy dinner somewhere is probably quite appealing.

If you are looking for "value" consider trying to hit 3 parks in 1 day without too much worry. Rope drop/LLMP EPCOT with a LLSP for Guardians. Head to Animal kingdom in the early afternoon, continuing LLMP and a LLSP for FOP. Finally head to DHS in the evening with LLPP (and LLMP for re-rides)
 

nickys

Premium Member
DVC owners always have yearly dues. Accommodations don't cost them "nothing".
True. But their guests are getting theirs for nothing. Most DVC members vacationing on their own are very unlikely to splurge on this. There are exceptions of course. But if taking first-time or infrequent guests, or gifting points, those guests aren’t paying anything.
 

Indy_UK

Well-Known Member
Yes true and a lot of people want it that way (btw, I am NOT one of them).........

Only thing is, how do they incentivize their expensive Deluxe Hotels? We just saw that this is an issue for them and they needed to do something about it......

lots of ways they can do it without having to offer free skip the line options.

maybe bring magical express back and make everyone pay unless your in Deluxe or DVC.

they already do the extra magic hours which maybe enough
 

JMcMahonEsq

Well-Known Member
But the daily cost makes it almost unattainable... Seriously... I can't seem to find the place where this doesn't come off as a greedy money-grab...
the cost of a VIP tour is $450-950 PER HOUR, with a minimum of 7 Hours. and does NOT include park tickets.

that's 3,150 to 6,650 per day, as opposed to the 1,038 extra per day being discussed above.

VIP tours have been around for years, and they find plenty of people willing to purchase them. How in the world is something 3 to 6 times LESS expensive almost unattainable?
 

MrPromey

Well-Known Member
I don’t go to universal because the rides tend to make me motion sick… although I’ll try the new park. Do their standby lines move faster? Genuinely curious
In the existing two parks?

Heck yeah they do.

As for the new one, this is one of many things we're all wondering about but long-term, I imagine they will because this park was literally built from the ground up in a line-skip-scheme world. It's the only one in Florida that has been.

We'll see, though.
 
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Splash4eva

Well-Known Member
This is what I mean as an example: On average, lets say across 4 parks you can buy all available LLSP and a LLMP for $35pp (on average)...........

If they tweaked LLPP and made it $350pp but it included ALL PARKS (thus selling more park hoppers as an added bonus) and anyone could buy it, hotel guests 14 days out and day guests 3 days out, they would only need 10% of the existing customers to buy it to yield the same dollar amount

And if thats too expensive and enough people arent buying it, they drop it to $300pp and now need 12% of existing customers to buy it...........

And if thats not working then they drop it to $250pp and they need 15% of existing customers to buy it to yield the same amount

This is the first step in finding that equilibrium....How much can they charge? Do they need to include all 4 parks? Do they need to offer to all guests?


See what I mean? They dont need that many people to buy it at those price points.........I think thats definitely feasible.......
Altho you make extremely valid points. Disney imo is trying to make even more money from this new product so the theory imo is flawed. As long as LL lines remain at a decent wait time they will
Not forego any money they can get from any product they can offer…
 

JIMMYEDDIE

Active Member
the cost of a VIP tour is $450-950 PER HOUR, with a minimum of 7 Hours. and does NOT include park tickets.

that's 3,150 to 6,650 per day, as opposed to the 1,038 extra per day being discussed above.

VIP tours have been around for years, and they find plenty of people willing to purchase them. How in the world is something 3 to 6 times LESS expensive almost unattainable?
Lol. PP isn't 3-6x cheaper than VIP. One could argue it's actually more expensive for what you get.

4 parks, park hopping, guide, unlimited riding 10 people etc.

It's not apples to apples.

What im saying is, the alternative is a $/@$@") ton cheaper making this not worth it for what you get (1 park. 1 ride only, no guide)

If you have that kind of money, VIP is worth it WAY more than LLPP. At $449pp peak pricing at MK and you have 10 people, would you rather pay

1) $4,500 for PP

Or

2) $5,900 for VIP for 7 hours

Or

3) $520 for LLMP/LLSP


That's a no brainer to me. PP would be dead last (and actually not even an option)

For large groups in MK, PP will be more money than a VIP tour at certain times

10 people x $329pp = $3,290
Vs
$450 x 7 hours = $3,150


Point is, this product is SEVERELY overpriced vs its alternative and VIP is much more value than PP

Just not sure who would pay for it, there's zero value in it. When it's slower, LLMP and LLSP will be more than adequate, especially for the price. When it's busier, you get WAY more bang for ur buck doing VIP
 
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JMcMahonEsq

Well-Known Member
Lol. PP isn't 3-6x cheaper than VIP. One could argue it's actually more expensive for what you get.

4 parks, park hopping, guide, unlimited riding 10 people etc.

It's not apples to apples.

What im saying is, the alternative is a $/@$@") ton cheaper making this not worth it for what you get (1 park. 1 ride only, no guide)

If you have that kind of money, VIP is worth it WAY more than LLPP. At $449pp peak pricing at MK and you have 10 people, would you rather pay

1) $4,500 for PP

Or

2) $5,900 for VIP for 7 hours

Or

3) $520 for LLMP/LLSP


That's a no brainer to me. PP would be dead last (and actually not even an option)

For large groups in MK, PP will be more money than a VIP tour at certain times

10 people x $329pp = $3,290
Vs
$450 x 7 hours = $3,150


Point is, this product is SEVERELY overpriced vs its alternative and VIP is much more value than PP

Just not sure who would pay for it, there's zero value in it. When it's slower, LLMP and LLSP will be more than adequate, especially for the price. When it's busier, you get WAY more bang for ur buck doing VIP
I don’t care really about your subjective value of the difference choices are. The comment was in connection with the idea that spending 1,000 is somehow amazing out of reach for familes, when people have been spending 4-6K a day for private tours for years.

You someone have this massive problem with an offering you have never used. Great, good for you don’t buy it. But to say there isn’t anyone who could find value in it is absurd.

And as many people have already realized this isn’t meant to be markets to the masses. It’s an attempt to fill a niche between standard LL and VIP. It’s not meant to be a mass seller. Getting one family of 4 per park per day will see almost 6M in additional revenue for next to nothing. Get 2 families your at 12M, ect.
 

JIMMYEDDIE

Active Member
I don’t care really about your subjective value of the difference choices are. The comment was in connection with the idea that spending 1,000 is somehow amazing out of reach for familes, when people have been spending 4-6K a day for private tours for years.

You someone have this massive problem with an offering you have never used. Great, good for you don’t buy it. But to say there isn’t anyone who could find value in it is absurd.

And as many people have already realized this isn’t meant to be markets to the masses. It’s an attempt to fill a niche between standard LL and VIP. It’s not meant to be a mass seller. Getting one family of 4 per park per day will see almost 6M in additional revenue for next to nothing. Get 2 families your at 12M, ect.
Hmmm. Interesting take. Common sense not ur thing I guess. Thanks for playing
 

lewisc

Well-Known Member
C
Hmmm. Interesting take. Common sense not ur thing I guess. Thanks for playing
Common sense suggests an affluent family of 4 won't be on the internet looking to find 6 more to max out a VIP tour. Common sense suggests I won't be tipping with LLPP but will be tipping a tour guide. Common sense suggests some famlies will have a meal during their tour.
Add the cost of the including the guide to your numbers.

Common suggests credit card processing fees is the major expense to Disney.

Every attraction is basically a walk on. A walk on the busiest days of the year. Common sense suggests some guests might be interested in such a product.

DIS members plan and overplan. Many of the discussions are on saving money. Discussions on club level frequently focus on consuming enough food and drink to offset the extra cost.

Common sense suggests most DIS members aren't the target market
 
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