Lightning Lane Premier Pass

Drdcm

Drdcm

Well-Known Member
This really adds up… I’m hopeful only a small amount of people will go for it. That being said, I know quite a few people that put themselves into debt for a Disney vacation. It would be interesting to see what income demographic actually buys it. I have a bit of selection bias though.
 
J

JIMMYEDDIE

Active Member
I haven't read the previous pages so forgive me if this was mentioned but this 100% seems like the first stage of eliminating LLMP (and maybe LLSP).........

It will need to be tweaked (pricing, including all parks, including different hotel tiers, etc) but to me this is the beginning of the end of Multi Pass...........Disney will only need 10%-25% of the sales of the combined LLMP/LLSP to eliminate those options completely and keep the same revenue as they currently have.........

I could 100% see Premier Pass and Stand by as the only options........
 
D

DisneyCane

Well-Known Member
Drdcm said:
This really adds up… I’m hopeful only a small amount of people will go for it. That being said, I know quite a few people that put themselves into debt for a Disney vacation. It would be interesting to see what income demographic actually buys it. I have a bit of selection bias though.
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With it only available for guests at Deluxe resorts, there are only two possible demographics that can buy it:

1) High income/wealthy people that can afford it without giving it much thought.
2) "YOLO" people who are already going into debt to pay for rooms they can't afford and will just go into more debt for a LLPP they can't afford.

A family that has been saving up to be able to afford a deluxe resort probably isn't going to decide to go over budget and into debt for LLPP.
 
J

JIMMYEDDIE

Active Member
As Premier Pass is currently constituted, I dont think theres a big market for it due to the alternative and its limitations..........Would anyone here pay $329 at HS to get on the 8 rides there vs Universals option that is cheaper and includes every rides in both parks (soon to have a 3 park option with Epic, over 40 rides total?)

Why would anyone EVER buy PP at AK or Epcot?

When it's not peak crowds, theres no need for PP at any of the 4 parks since MP and SP can get you the same yield for a fraction of the cost

This is why I think MP and SP are going away
 
Drdcm

Drdcm

Well-Known Member
DisneyCane said:
With it only available for guests at Deluxe resorts, there are only two possible demographics that can buy it:

1) High income/wealthy people that can afford it without giving it much thought.
2) "YOLO" people who are already going into debt to pay for rooms they can't afford and will just go into more debt for a LLPP they can't afford.

A family that has been saving up to be able to afford a deluxe resort probably isn't going to decide to go over budget and into debt for LLPP.
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Yeah that’s sort of what I expect. I would love to have access to income data for the people buying this though, I bet it would be interesting. I wonder what the general income cutoff is for this to appeal to people.

The number 2s fascinate me though…
 
Disstevefan1

Disstevefan1

Well-Known Member
JIMMYEDDIE said:
I haven't read the previous pages so forgive me if this was mentioned but this 100% seems like the first stage of eliminating LLMP (and maybe LLSP).........

It will need to be tweaked (pricing, including all parks, including different hotel tiers, etc) but to me this is the beginning of the end of Multi Pass...........Disney will only need 10%-25% of the sales of the combined LLMP/LLSP to eliminate those options completely and keep the same revenue as they currently have.........

I could 100% see Premier Pass and Stand by as the only options........
Click to expand...
I agree with you. And I think it would be great to have only LLPP and standby for all attractions and simply provide free LLMP for folks who qualify for DAS.

But, I think Disney does not want to leave any money on the table so LLMP, LLSP and LLPP will all continue to exist together in my opinion.
 
J

JIMMYEDDIE

Active Member
Drdcm said:
Yeah that’s sort of what I expect. I would love to have access to income data for the people buying this though, I bet it would be interesting. I wonder what the general income cutoff is for this to appeal to people.

The number 2s fascinate me though…
Click to expand...
I make enough money to afford this and theres ZERO chance I would ever buy it because you can get almost the exact same in terms of ride yield with LLMP/LLSP for a fraction of the cost and some time planning on ur phone.....
 
LSLS

LSLS

Well-Known Member
JIMMYEDDIE said:
As Premier Pass is currently constituted, I dont think theres a big market for it due to the alternative and its limitations..........Would anyone here pay $329 at HS to get on the 8 rides there vs Universals option that is cheaper and includes every rides in both parks (soon to have a 3 park option with Epic, over 40 rides total?)

Why would anyone EVER buy PP at AK or Epcot?

When it's not peak crowds, theres no need for PP at any of the 4 parks since MP and SP can get you the same yield for a fraction of the cost

This is why I think MP and SP are going away
Click to expand...
I don't think I agree. I think the only way it would go away is if they feel there is sufficient overlap of the categories. Basically, are there enough people that right now, would opt for MP instead of PP, but would switch to PP if MP is not offered. If that overlap is not there, you are simply losing an additional revenue. And at the insane price point, I doubt there is any noticeable overlap. I'd guess you'd sell a negligible additional amount of PP, but lose all the MP/SP. MAYBE if you drop the pricing to like $99-$189 you get there, but I don't think a lot of people buying MP at MK are going to drop $350 pp if MP isn't there.
 
J

JIMMYEDDIE

Active Member
Disstevefan1 said:
I agree with you. And I think it would be great to have only LLPP and standby for all attractions and simply provide free LLMP for folks who qualify for DAS.

But, I think Disney does not want to leave any money on the table so LLMP, LLSP and LLPP will all continue to exist together in my opinion.
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I think once they find the equilibrium where they are making the same $ off LLPP as they are now, they will eliminate the other options so they dont cannibalize the higher priced offering of LLPP
 
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J

JIMMYEDDIE

Active Member
LSLS said:
I don't think I agree. I think the only way it would go away is if they feel there is sufficient overlap of the categories. Basically, are there enough people that right now, would opt for MP instead of PP, but would switch to PP if MP is not offered. If that overlap is not there, you are simply losing an additional revenue. And at the insane price point, I doubt there is any noticeable overlap. I'd guess you'd sell a negligible additional amount of PP, but lose all the MP/SP. MAYBE if you drop the pricing to like $99-$189 you get there, but I don't think a lot of people buying MP at MK are going to drop $350 pp if MP isn't there.
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This is what I mean as an example: On average, lets say across 4 parks you can buy all available LLSP and a LLMP for $35pp (on average)...........

If they tweaked LLPP and made it $350pp but it included ALL PARKS (thus selling more park hoppers as an added bonus) and anyone could buy it, hotel guests 14 days out and day guests 3 days out, they would only need 10% of the existing customers to buy it to yield the same dollar amount

And if thats too expensive and enough people arent buying it, they drop it to $300pp and now need 12% of existing customers to buy it...........

And if thats not working then they drop it to $250pp and they need 15% of existing customers to buy it to yield the same amount

This is the first step in finding that equilibrium....How much can they charge? Do they need to include all 4 parks? Do they need to offer to all guests?


See what I mean? They dont need that many people to buy it at those price points.........I think thats definitely feasible.......
 
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J

JIMMYEDDIE

Active Member
Disstevefan1 said:
I hope it ends up this way. I think if there was only LLPP and standby, the standbys will be shorter than they are today.
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Yes true and a lot of people want it that way (btw, I am NOT one of them).........

Only thing is, how do they incentivize their expensive Deluxe Hotels? We just saw that this is an issue for them and they needed to do something about it......
 
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BrianLo

BrianLo

Well-Known Member
LSLS said:
I truly fear the reverberations of this among all other theme parks. The fact this is almost triple the cost of a fast pass at Cedar Fairs and Universal (depending on the times, even people not going to Disney could see REAL effects from this.
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Pricing is very, very similar to Universal Japan, which is still Comcast owned. I think Orlando Express passes have this weird grandfathering hotel issue going on. Plus they don’t really offer a step down product akin to regular LLMP.

The USJ ones sell out aggressively, so I’ll be curious to see Disney’s uptake, since they again have a viable (and frankly more valuable) step down product.
 
Disstevefan1

Disstevefan1

Well-Known Member
JIMMYEDDIE said:
Yes true and a lot of people want it that way (btw, I am NOT one of them btw).........

Only thing is, how do they incentivize their expensive Deluxe Hotels? We just saw that this is an issue for them and they needed to do something about it......
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Well LLPP could be offered free when stay at select Deluxe hotels. They could change/rotate what deluxe gets the perk.
 
J

JIMMYEDDIE

Active Member
I think they should have kept Genie+ and just tweaked it by allowing resort guests to:

pre book 7 days in advance for length of stay....Value get one, Moderate get 2 and Deluxe get 3 PLUS ILL's

This would have:

1) Eliminated the 7am wake
2) preserved the spontaneity aspect
3) incentivized hotel booking
4) preserved revenue streams
5) satisfied planners with pre bookings
6) preserved ride inventory for non resort guests (vs now all the good ones are gone by the 3 day mark)
 
tanc

tanc

Premium Member
The Disneyland version is completely superior just due to it including two parks instead of just one. Who is this even marketed towards for WDW? I mean it's cool to get 20 passes I guess but you're just spending an entire day in one park at that point. I would not be surprised if they have a "build your own" LL premier access eventually.
 
BrianLo

BrianLo

Well-Known Member
Fido Chuckwagon said:
Capacity is capacity though. The riverboat still sailed with lots of people. TSI is pretty empty in the warmer months though, I'll give you that.
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As mentioned the Cars product should still have more theoretical capacity.

But in term actual day to day usage, I think it will shake out to more than double for just the Cars product. I wouldn’t be surprised if actual throughput on only the flat ride matched the average TSI/River Boat usage.

Certainly Villains is an expansion. Finally, Magic Kingdom will have more capacity than it used to at its prior peak. Even in terms of retail, dining and physical fireworks viewing space.
 

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