Lightning Lane at Walt Disney World

[JMcMahonEsq]

#1- I would like to know the REASON for the price hikes? The argument on crowd size doesn't work!
#2- Does that $1 really making that much of a difference to a large company like Disney?

1# to make money, and because the market will apparently support it? The LLs sell out repeatedly, and quickly, showing if anything they are UNDER priced. Any increase is straight profit without any corresponding costs.

2# 1 dollar of straight profit, for every single LL purchase, of every single quest every day, is a great way to make money, and that minimally effects its customers.

 

[John park hopper]

Depending on the attraction the whole amount is profit not just the dollar they upped the charge

 

[yensid1967]

In my opinion -
1. they need to make more money from less visitors.
2. That dollar is PURE PROFIT, its an arbitrary increase for no reason, its money for NOTHING!

I AM NOT saying that they should not make money, but I think they should make it a PASS price that includes LL attractions and have a band for those not using their phones (at least a choice), or they can show their phones at each attraction when they get in the LL lanes. (I may be a little confused on how LLMP or SP works)
If you buy a LL Multi Pass do you still have to get in a boarding group or virtual Queue? I assume SINGLE Pass is for those rides that are must do's? do you have to rely on your phones all day long like Genie+?
-I guess Disney needs to make some money toward that $60 billion park investment!

 

[Disstevefan1]

I AM NOT saying that they should not make money, but I think they should make it a PASS price that includes LL attractions and have a band for those not using their phones (at least a choice), or they can show their phones at each attraction when they get in the LL lanes. (I may be a little confused on how LLMP or SP works)
If you buy a LL Multi Pass do you still have to get in a boarding group or virtual Queue? I assume SINGLE Pass is for those rides that are must do's? do you have to rely on your phones all day long like Genie+?
-I guess Disney needs to make some money toward that $60 billion park investment!

I don't want to even think how LITTLE of that $60 billion park investment WDW will get!

Well we wont know for AT LEAST 10 years to find out....

 

[Splash4eva]

100% yes, I’d rather they raise ticket prices and keep perks like Magical Express, FP, luggage delivery, etc… the end price may be the same but at least I felt I got value for my money, now it just feels like we’re being nickel and dimed to death the whole time we’re at the parks.

It’s why we fly United and Delta over Spirit and Frontier, you pay more but you get more for your money. Disney feels like Spirit airlines now and they should find that insulting.



The sad thing is we’ve discussed doing resort only vacations at WDW and there’s a very real possibility we will in the future. MK and HS are our least favorite parts of a WDW vacation, we still enjoy the less-ride focused parks like EP and AK though so we’ll probably continue to visit them also. What used to be 6-7 days at WDW is quickly turning into 3 though.

Okay so we are somewhat on the same page. They should have somehow “baked” into prices whether hotel/tickets etc the cost they wanted to charge for FP. I can agree with you there and make the customer feel they are getting value.

 

[Chi84]

You don't need LL to enjoy your day at any of the parks.

I do.

 

[John park hopper]

I don't want to even think how LITTLE of that $60 billion park investment WDW will get!

Well we wont know for AT LEAST 10 years to find out....

Well with inflation that 60 billion will be worth 30

 

[MrPromey]

That's crazy. At least for us, if we are going to upwards of $50 or higher, make it easier to use and remove return times, and advanced booking.

Then they'd have to severely limit the sale of it to prevent nightmare scenarios for all guests involved during the busiest times of day so of course, they'd never offer it that way unless it was a LOT more expensive than $50.

 

[Bastet]

I don't think they inflate wait times as much as some people here would have you believe. Just got back from a 2 week trip, and most of the time, the wait time was accurate, a few were over, a few were under, but mostly about right.

 

[Purduevian]

#1- I would like to know the REASON for the price hikes? The argument on crowd size doesn't work!
#2- Does that $1 really making that much of a difference to a large company like Disney?

Regarding #2 for each ILL, assuming 50% of capacity.

Ride	PPH	ILL per hour	Operating day(hours)	$1 increase profit per day	$1 increase profit per year
Tron	1452	726	12	$8,712	$3,179,880
7D	1440	720	12	$8,640	$3,153,600
GotG	1700	850	12	$10,200	$3,723,000
ROTR	1200	600	10	$6000	$2,190,000
FOP	1600	800	10	$8000	$2,920,000
Total				$41,552	$15,166,480

Obviously, a ton of assumptions in this, but ~$40k a day, ~$15mil a year.

 

[John park hopper]

Regarding #2 for each ILL, assuming 50% of capacity.

Ride	PPH	ILL per hour	Operating day(hours)	$1 increase profit per day	$1 increase profit per year
Tron	1452	726	12	$8,712	$3,179,880
7D	1440	720	12	$8,640	$3,153,600
GotG	1700	850	12	$10,200	$3,723,000
ROTR	1200	600	10	$6000	$2,190,000
FOP	1600	800	10	$8000	$2,920,000
Total				$41,552	$15,166,480

Obviously, a ton of assumptions in this, but ~$40k a day, ~$15mil a year.

SAD

 

[Disstevefan1]

Regarding #2 for each ILL, assuming 50% of capacity.

Ride	PPH	ILL per hour	Operating day(hours)	$1 increase profit per day	$1 increase profit per year
Tron	1452	726	12	$8,712	$3,179,880
7D	1440	720	12	$8,640	$3,153,600
GotG	1700	850	12	$10,200	$3,723,000
ROTR	1200	600	10	$6000	$2,190,000
FOP	1600	800	10	$8000	$2,920,000
Total				$41,552	$15,166,480

Obviously, a ton of assumptions in this, but ~$40k a day, ~$15mil a year.

 

[John park hopper]

View attachment 818684

Bob ------Show Me The Money

 

[Purduevian]

SAD

I mean... supply and demand. Checking the app right now at 10:20am:
Sold out: Tron (40 min wait), 7D (45 min wait)
Guardians is out to 2:45pm (VQ)
FOP is out to 3:45pm (35 min wait)
ROTR is out to 7:20pm (45 min wait)

People are willing to pay $20+ a person to skip ~30 min lines

 

[John park hopper]

P T Barnum supposedly said "There is sucker born every minute" and Disney is proving that. IMO

 

[ConfettiCupcake]

I mean... supply and demand. Checking the app right now at 10:20am:
Sold out: Tron (40 min wait), 7D (45 min wait)
Guardians is out to 2:45pm (VQ)
FOP is out to 3:45pm (35 min wait)
ROTR is out to 7:20pm (45 min wait)

People are willing to pay $20+ a person to skip ~30 min lines

I don’t think most people are knowingly paying $20+ to skip 30 minutes. Instead Disney has created a system where purchase decisions are largely made before you have any idea what the wait will be. They’re selling wait time insurance, in effect. Maybe you’re wasting your money but maybe you need it.

 

[Purduevian]

I don’t think most people are knowingly paying $20+ to skip 30 minutes. Instead Disney has created a system where purchase decisions are largely made before you have any idea what the wait will be. They’re selling wait time insurance, in effect. Maybe you’re wasting your money but maybe you need it.

Fair point. Regardless, if a product is selling out on a slow day, I think that means it is underpriced.

P T Barnum supposedly said "There is sucker born every minute" and Disney is proving that. IMO

People can spend their money however they want. Just because you don't find value in ILL (I typically don't either), doesn't mean they are suckers.

 

[John park hopper]

Fair point. Regardless, if a product is selling out on a slow day, I think that means it is underpriced.

People can spend their money however they want. Just because you don't find value in ILL (I typically don't either), doesn't mean they are suckers.

Yes people can spend whatever. You agreed with the post people are buy-in LL without even knowing wait times and Disney loves it$$$$$. I''ll stick by my sucker comment

 

[Dranth]

Yes people can spend whatever. You agreed with the post people are buy-in LL without even knowing wait times and Disney loves it$$$$$. I''ll stick by my sucker comment

By that logic, every skip the line system in existence outside of a real time, surge pricing per ride setup is a waste of money. That is fine if you feel that way but many don't.

For a lot of folks their time, enjoyment and comfort is worth more then what LL typically costs.

I personally find it a waste with this new system but the way I look at it is if they keep driving up prices, less people use it. If less people use it then it makes the LL system better for those that do while also making standby better as less folks are clogging up the system in the LL.

 

[Disstevefan1]

I don’t think most people are knowingly paying $20+ to skip 30 minutes. Instead Disney has created a system where purchase decisions are largely made before you have any idea what the wait will be. They’re selling wait time insurance, in effect. Maybe you’re wasting your money but maybe you need it.

The thing I always laughed at in the free FastPass days where we get our attraction at our return time and see there was little or no need for a FastPass.

Now that is happening to folks paying for a service and it’s no longer a laughing matter.