I guess fair depends on how you look at it. A lot of people will think it isn't fair because they can't afford it. So now for them, just forget riding rise. It was bad enough getting a boarding pass as it was. Now add a paid option and forget about it. Pay to win is never the most fair option. But you are correct, Disney is a business. Fair is not what they are after. Money is, plain and simple. And since we're quoting Thanos, which is pretty spot on comparison for Disney. They only care about monetization, Dread it, run from it, destiny arrives all the same.