Lightning Lane at Walt Disney World

[John park hopper]

I guess there is no end to the ever increasing prices

 

[Purduevian]

It goes to $27 on Sunday and works it way up the rest of the week to $32 next Saturday . So this is the upper end of the pricing spectrum.

Value is in the eye of the beholder, but it is hard to justify LL purchases when posted wait times are less than an hour, knowing full well that your actual wait times is likely even less than that.

I mean if you want to squabble over "average" vs upper end. Over the next 28 days: 3 days are $27, 4 days are $29, 15 days are $32, and 6 days are $35. Giving an average price of $31.68

Everyone's situation is different. I personally have a toddler where even a 20 min line is probably a no go, so LLMP at $32 is personally worth it (for the 8ish rides I would have to skip otherwise). However, I 100% agree that for many people this service at this price is not worth it.

Source on prices

 

[monothingie]

I mean if you want to squabble over "average" vs upper end. Over the next 28 days: 3 days are $27, 4 days are $29, 15 days are $32, and 6 days are $35. Giving an average price of $31.68

Everyone's situation is different. I personally have a toddler where even a 20 min line is probably a no go, so LLMP at $32 is personally worth it (for the 8ish rides I would have to skip otherwise). However, I 100% agree that for many people this service at this price is not worth it.

Source on prices

The week after next is Jersey week which is traditionally one of the busiest times of the year, followed by Veterans Day 3 day weekend, and then later the beginning of the Thanksgiving holiday week, so I would expect top end prices over the next several weeks to skew the average.

I don’t have to time or interest to do it, but perhaps a better comparison would be looking back at the previous 28 days and seeing how current and future pricing compare.

 

[John park hopper]

I am sitting here trying to think of another company who arbitrarily raises prices based on projected demand -- can't think of any. Sure glad grocery stores don't do this---- can you imagine well in October milk demand will be up we will charge $15 bucks a gallon

 

[Lilofan]

I guess there is no end to the ever increasing prices

Unless there is a huge social media public uproar when the Cake Bake Shop opened recently at Boardwalk with a slice of cake at $26 and burger and fries $32. You said We listened and the place lowered their prices a little bit.

 

[monothingie]

I am sitting here trying to think of another company who arbitrarily raises prices based on projected demand -- can't think of any. Sure glad grocery stores don't do this---- can you imagine well in October milk demand will be up we will charge $15 bucks a gallon

Airlines, specifically United Airlines for example excels at their dynamic pricing and demand prediction system.

I’m not sure that describing the pricing moves as arbitrary is as accurate as describing them as out of touch based on guest sentiment and demand.

 

[Prince-1]

I am sitting here trying to think of another company who arbitrarily raises prices based on projected demand -- can't think of any. Sure glad grocery stores don't do this---- can you imagine well in October milk demand will be up we will charge $15 bucks a gallon

Here are a few examples of companies that use dynamic pricing: Uber, hotels, airlines, Amazon, Airbnb, and professional sports teams.

 

[Lilofan]

Airlines, specifically United Airlines for example excels at their dynamic pricing and demand prediction system.

I’m not sure that describing the pricing moves as arbitrary is as accurate as describing them as out of touch based on guest sentiment and demand.

I've generally saved big time flying out on Tue / Wed returning Tue / Wed on UA.

 

[monothingie]

Here are a few examples of companies that use dynamic pricing: Uber, hotels, airlines, Amazon, Airbnb, and professional sports teams.

I don't think the OP was denying that the prices fluctuate based on supply/demand, etc. occur, but rather I think meant that the corresponding price increases do not reflect reality of what the market (or in this case guest) will actually support and be willing to pay before deciding to take their business elsewhere.

 

[James Alucobond]

I am sitting here trying to think of another company who arbitrarily raises prices based on projected demand -- can't think of any. Sure glad grocery stores don't do this---- can you imagine well in October milk demand will be up we will charge $15 bucks a gallon

You also don’t reserve your milk a year in advance.

 

[Prince-1]

I don't think the OP was denying that the prices fluctuate based on supply/demand, etc. occur, but rather I think meant that the corresponding price increases do not reflect reality of what the market (or in this case guest) will actually support and be willing to pay before deciding to take their business elsewhere.

He said he couldn’t think of any other companies that do dynamic pricing so I gave him a list. Disney is far from the only company who does it.

 

[MisterPenguin]

The week after next is Jersey week which is traditionally one of the busiest times of the year, followed by Veterans Day 3 day weekend, and then later the beginning of the Thanksgiving holiday week, so I would expect top end prices over the next several weeks to skew the average.

I don’t have to time or interest to do it, but perhaps a better comparison would be looking back at the previous 28 days and seeing how current and future pricing compare.

Yeah, but attendance is down and no one goes there any more.

 

[monothingie]

Yeah, but attendance is down and no one goes there any more.

Yup, Which makes it just another price increase.

 

[Fido Chuckwagon]

And I am sure the sectors who are losing money to LL and cake are not happy.

This presumes that people are actually buying the cake.

 

[Rroe]

For even more convenience and flexibility, there are two other options for enjoying our theme parks, through a queue we are introducing called the Lightning Lane entrance that also saves you time in line:

• Disney Genie+ service (available for purchase): For the price of $15 per ticket per day at Walt Disney World Resort and $20 per ticket per day at Disneyland Resort, choose the next available time to arrive at a variety of attractions and experiences using the Lightning Lane entrance. You can make one selection at a time, throughout the day – from classics like Haunted Mansion to thrill rides like Big Thunder Mountain Railroad and newer favorites like Millennium Falcon: Smugglers Run (attractions subject to limited availability). This convenient option is the next evolution of the fan-favorite Disney MaxPass service from Disneyland Resort. Disney Genie+ will also include Disney parks-themed audio experiences and photo features to capture your memories – augmented reality lenses for those visiting Walt Disney World Resort and unlimited Disney PhotoPass downloads from your day if you are visiting Disneyland Resort.
• Individual attraction selections (available for purchase): Schedule a time to arrive at up to two highly demanded attractions each day using the Lightning Lane entrance – like Seven Dwarfs Mine Train at Magic Kingdom Park and Radiator Springs Racers at Disney California Adventure park (subject to limited availability; attractions not included with Disney Genie+). Pricing for this option will vary by date, attraction and park and will be announced closer to launch.

Why would anyone purchase an expensive Lightning lane pass when they are already being priced gouged for daily tickets and annuals passes. Do you realize the greedy Disney is also raising these prices also. If you plan on ever going to Disney please become good friends with people that have money because Disney doesn't care a Rat's back side about you.

 

[Chi84]

Why would anyone purchase an expensive Lightning lane pass when they are already being priced gouged for daily tickets and annuals passes. Do you realize the greedy Disney is also raising these prices also. If you plan on ever going to Disney please become good friends with people that have money because Disney doesn't care a Rat's back side about you.

People buy Lightning Lane passes so they don't have to stand in long lines.

 

[peter11435]

Why would anyone purchase an expensive Lightning lane pass when they are already being priced gouged for daily tickets and annuals passes. Do you realize the greedy Disney is also raising these prices also. If you plan on ever going to Disney please become good friends with people that have money because Disney doesn't care a Rat's back side about you.

I see you don’t understand what price gouging means…

 

[Mr. Sullivan]

I am sitting here trying to think of another company who arbitrarily raises prices based on projected demand -- can't think of any. l

Every single one of them. That’s where this artificial inflation is coming from across the board.

 

[peter11435]

I am sitting here trying to think of another company who arbitrarily raises prices based on projected demand -- can't think of any. Sure glad grocery stores don't do this---- can you imagine well in October milk demand will be up we will charge $15 bucks a gallon

Is this honestly a serious post?

 

[MickeyLuv'r]

I am sitting here trying to think of another company who arbitrarily raises prices based on projected demand -- can't think of any. Sure glad grocery stores don't do this---- can you imagine well in October milk demand will be up we will charge $15 bucks a gallon

Others beat me to it.