And why do you think you are the target audience for this? Millions of foreign visitors that don't have local malls would disagree with you.
I think the international visitor is key here. I was just online shopping from a European clothing chain, and I noticed that they only have four stores in the United States. Two of those stores are in NYC. The third? MCO. If a European chain would put one of its four US stores in the Orlando international airport, I feel like that says something.
Seriously? You're going to argue that international visitors are not the target audience?
Sure they have malls, but until recently it's been EXTREMELY cost effective to buy while vacationing in the US. I know the Apple stores see a ton of foreign buyers, mostly to buy electronics at a cheaper expense than they would pay in their home country (or even buy multiple so they can resell a few of them and make a decent profit)
Brazilians spend incredulous amounts of money here. I've had some nice chats with visitors years ago when I was a cashier at the tourist wal-mart on 192 and the totals that I would ring up were always astonishing. Of course the amount of money anyone spends in that Wal-Mart is substantially more than in a rural area, but still.
I did not make a blanket statement that all international visitors don't have them. Many do not, and welcome the chance to spend less money on goods here in the US. You really need to expand your focus out of the UK.
And in some countries, the difference can be literally hundreds of dollars. You need to stop thinking of the UK as the center of the universe.
So... as of 2009, Orlando was the "nation's fourth-most-popular shopping spot, behind New York City, Los Angeles and Las Vegas".
With the same stores as DS? Whenever we go there - and that is frequently - we rarely hear someone speaking English. Doesn't matter if they happen to have a mall in their home country, the stores aren't the same, and the prices here are probably lower. Disney knows who spends money at their stores.
Town Center is literally in it's infancy stages is also part of my point if i'm going to expand it. Right now, I agree that the balance is quite off in terms of shops that are catered to Women vs. Men. The town center's major downfall right now is the lack of electronic stores.
