OK, I am going to make poor Mr. Grizzley's job tougher. I had posted some suggestions before, but I guess my spelling and grammar left a little to be desired. So I am going to repost them again, but with more, so I will give them new numbers.
Oh, what I am after with these suggestions is sort of a "Disney Guest Directives" for the Disney board, kind of a time for the guests to make themselves heard.
(Sorry about the verbosity)
105. The Disney Parks are unique. Do something different than what everyone else is doing. Disney should be a special place that you cannot find anywhere else.
106. The Magic is in the little details, not the big deals. Don’t put all your resources into a few short-lived events. Be willing to let someone steal the temporary limelight. Keep the magic, and it will inevitably come back to you.
107. Invest in the parks. All the corners that are cut become noticeable when they add up.
108. Disney is more than just rides. Disney is about creating special places. This means as much effort should be paid to the non-attraction parts of the park as the attractions themselves.
109. The Disney Parks appeal to everyone. This means not turning every ride into a thrill ride to appeal to a small demographic. Instead offer something for everyone. There should be a wide range of experiences available to the guests.
110. Give each park it’s own identity. Each park should have it’s own feel and it’s own characters. And each Magic Kingdom should have it’s own feel, too. Do not just copy parks from one continent to another.
111. Some rides become classics – recognize and value them. They can be as endearing and special as any animated feature
112. But don’t be afraid of change. If you are going to change something, then change it for the better. Change can bring excitement, but only when it is done well.
113. Rides should have their own stories; do not just make repeats of movies. It is easy to turn a ride into a retelling of an animated feature. But the best rides have their own stories. Guests can watch animated features at home – give them something different when they come to the parks.
114. Rides have special storytelling needs. They are more than just a movie you watch while in a moving vehicle – nurture and expand this form of story telling.
115. The Disney Magic should extend to all parts of the guests stay, not just while they are in the parks. This means the Disney Resorts, their travels between the parks, and their experiences at the Disney Stores
116. Cast members are a vital element in the Disney Experience. No element has a bigger impact on the Guests experience. Value and recognize your employees – train them and compensate them well. If working at Disney is a special experience, then visiting Disney will be even more special.
117. Characters are special. Make them available to the guests, but do not inundate the guests with the latest character in many different guises.
118. Food and Merchandise are important aspects of the Disney Experience. Shopping and Dining at Disney should be special treats. Offer good, unique food and merchandise.
119. Don’t over merchandise or over cross-sell – there is value in exclusivity. Being inundated with the same merchandise takes away from both the magic and the appeal of the gifts.
120. Guests should feel like they are getting a value, not robbed. If a guest feels like they are getting a good value, then they will have a good time. If the guest feels like they are being taken advantage of, they will become defensive and resistant. A happy guest is a valuable guest
121. Don’t be scared into dullness. Dare to do something different or special. Being to timid to do anything special will only lead to boredom for the guests.
122. Treat your guests with Dignity and Respect, and they will treat you with their business.
123. Remember – it all started with a mouse. Don’t forget your roots.
Remember - this is PARKS. Films/Company (CEO)/Animation have their *OWN THREADS* in the Walt Disney Co. Forum and Animation.
