Very good article from Sunday's OC Register's Business section, looking at the overall benefits of tourism in Orange County.
While it is important to note Disneyland is not the only reason for visiting the area, it is the primary reason for many, and a secondary reason for others.
http://www.ocregister.com/2017/12/17/8-reasons-why-tourism-matters-in-orange-county/
>>By the association’s math, tourism-related spending in Orange County from 48.2 million visitors in 2016 totaled $13 billion.
That’s a lot of hotel rooms, airfares, theme park tickets, meals, trinkets and even vacation home investments! And it’s a growth business.
Annual visitor counts are up 5.4 million since 2010, a 13 percent jump. Spending per visitor is up 19 percent in six years to $270 a trip. Overall, Orange County
‘s spending growth of 34 percent since 2010 tops statewide growth of 26 percent.<<
>>Despite all the local hotel construction you’ve witnessed, the report says demand for local hotels has far outstripped new room supply.
That’s a good reason why spending on lodging has grown 55 percent since 2010 to $3.2 billion — nearly twice the industry’s overall growth, making it Orange County’s top-grossing tourism niche.
And that adds up to local lodging employing 29,000 people with a $1.1 billion payroll.<<
>>Visitors don’t simply pay for lodging and theme-park tickets.
Two noteworthy economic add-ons from tourism are a visitor’s dining and shopping — away from tourism sites. And Orange County has been a global leader is encouraging “retail tourism” at its high-end malls.
The report ties $3 billion in spending by out-of-town visitors at both local eateries and retail stores. And tourism supports one-third of all local food jobs and 8 percent of retail employment.<<
>>This math shows local tourism paying $1.1 billion in state and local taxes in 2016, which is deftly translated by the report as equating to $835 per Orange County household.<<
>>Orange County tourism bosses directly employ 128,700, according to the report, making the industry the county’s sixth-biggest employer.
In addition, employment due to tourism-related work — numbers that often can be debated within such impact reports — last year totaled 47,100 workers, largely at various business-services endeavors.
When the report combined those two sources of employment, it concluded overall tourism-related work equaled 8 percent of all Orange County jobs.<<
>>My trusty spreadsheet, using the study’s data, shows direct tourism jobs generated an average annual wage of $34,600 in 2016. Curiously, jobs simply tied to tourism by the report averaged $57,500 in pay.
Now, tourism work can be great for folks who need employment flexibility or who simply need a job. And, yes, those who love the trade can advance from entry-level jobs to good-paying supervisory or managerial work.
“This business has strong opportunities for people to grow,” says Ed Fuller, CEO of the Orange County Visitors Association who’s career in tourism started as a security guard.<<
And the full report can be found here.
http://www.visittheoc.com/articles/...-Generates-20-5B-Benefit-to-Local-Economy/64/
>>In addition to providing a strong foundation for Orange County business and employment sectors, the study also found that tourism plays an important role in supporting local, state and federal government through taxes and other fees. In 2016, tourism generated a total of $2.4B in tax revenues, including $690M for the State of California and $404M for local government through sales, lodging and other taxes and fees. These taxes provide important revenues to support public priorities, such as infrastructure, community development and public safety. <<
https://www.dropbox.com/s/prj1cq03jpa1vp0/2016 OCVA Annual Report.pdf?dl=0