OFTeric
Well-Known Member
I doubt Universal Orlando is capable of becoming "top resort" when it comes to attendance, due to the immense draw that Magic Kingdom has. Though I have no doubt that Universal Studios and Islands of Adventure will pass both DAK and DHS in terms of attendance. Both USF and IOA already passed DAK and DHS a long time ago when it comes to maintenance.
I don't think Universal wants to be the most attended park. I think they want to be best.
When you think about the Apple Model. They don't want to be everything to everyone, they really don't want to be the number computer manufacturer, phone maker, tablet maker.
Just like Mercedes Benz, BMW, Ferrari don't want to sell the most cars.
They want to sell the best cars, and charge the premium price for that product.
Universal's business strategy going forward matches that. They are trying to discount less, trying to offer the best product that when compared against everything else fails to compare.
Universal wants to make the most money, and they will do that by having the best product.