UNCgolf
Well-Known Member
Yeah, I think that’s the theory they’re operating under for now. I completely understand the desire to give people recognizable IP and the opportunity to build things that can capitalize on the “knowns” of existing stories.
This is why, whenever Disney does something original—even if it’s a miss—I try to be supportive.
IP also gives attractions a floor that doesn't exist for original attractions. I think Frozen Ever After is very poorly designed, but it's Frozen -- people will ride it because they love Frozen and want to see the Frozen characters/hear the music. An attraction with similarly poor design that doesn't feature a popular IP would likely get little to no wait and be seen as a failure (I guess we can just point at Maelstrom to illustrate this -- I think the design there was better than FEA, but it was certainly not a masterpiece).
On the other hand, I think IP also puts a ceiling on attractions that's hard to break through, because the IP itself generally constrains creativity. There's only so much you can do to make it fit the existing IP (with a few exceptions). There's far more freedom when designing something original, which is likely why (at least in my opinion) the vast majority of Disney's greatest attractions were original designs.
That said, it's understandable why Disney prefers the IP route because of that built in floor. They can build something mediocre that still draws a crowd due to the IP itself (I'm not suggesting all the IP attractions are mediocre, just that ones that are mediocre can be propped up by the IP and still successfully attract guests), even if they aren't building many groundbreaking and/or truly great attractions overall.