shoppingnut
Active Member
tigsmom said:Just going to point that out. This just means that there will be no more Disney toys in the McDonald's Happy Meals.
Directly taken from the above posted article...
Under the terms of the agreement, said to be worth $1 billion to Disney, McDonald's paid $100 million in royalties and conducted 11 promotions a year for Disney films, videos and TV shows, with seven aimed specifically toward the young Happy Meal consumers. Disney also agreed to let McDonald's set up shop inside its theme parks.
I don't think that is exactly what it means. When McDonald's went into this deal 10 yrs ago, it was so that they could get their restaurants "on property" and french fries in the parks and in exchange they had to offer disney toys. The deal was for 10 years. However, now they will not "have" to offer them, it will be more of a case by case (or movie by movie) deal. In the past 10 years, McD's has missed out on some good characters that Burger King has been able to gobble up in their kids meals, Dora for one comes to mind. Now all the fast food places will be bidding for disney toys, it won't be exclusive to McD's.
Personally, I have to laugh at the child obesity thing because all the CS places stuff is all bad for you pretty much. And I don't think the fast food places are to blame, but we as a society are to blame because everything is so rushed and we don't have time for anything anymore, not even a family dinner at night.