I am not a huge merchandise buyer. That being said, I cannot wait to see Memento Mori in Liberty Square as the photos of the unique, area specific merchandise is spectacular. And there are even props on the walls and the ability to have a photo taken that turns you into a ghost. Now WDW should pay attention here because they are turning someone not necessarily into merchandise into someone that
can't wait until his 2014 Thanksgiving trip so that he and his family (3 young children that like to possess "things") can go and visit this
store.
IMHO, this turns a shop into something more than just a shop...it becomes a small attraction in itself, something that people want to go see and experience. And aside from seeing it, to the pleasure of WDW, people will even spend MORE MONEY beyond what they spend on rooms, park tickets and food.
I hope that this is indeed what is happening here, and that the Marketplace Co-op and Memento Mori are just the beginning.