Ummm, you could apply that to any time period and it would hold true. Or are you saying that a person hundreds of years ago that was washing clothes or operating a horse drawn buggy or hunting for food in the cold did not want more convenience or personlization?The push is because of our society. We have become interested in personalization, in uniqueness, in convenience.
So that means TWDC should do it as well? The company became powerful by not following trends and setting the bar higher.Pretty much every industry has made a push towards "customization and personalization"...because of their markets.