And if the share price is not moving in the upward direction, the executives employment with the company may be a short one.
Yup. This is the one that always seems to elude people - the executives are paid to drive stock price, everything is window dressing. If they don't do it, they will be replaced with another executive who will only be more motivated to do what their predecessor did not to do.
The discussion shouldn't be about concepts like "greed" or "evil", etc. it should be about
HOW they go about driving stock price. I want the Disney CEO to be the greediest person on the planet and drive the stock price to $500/share by buying world class IP (Star Wars, Marvel, Pixar) and building incredible new attractions, parks, etc. that make people line up to spend money. I win in that scenario and so do the shareholders.
On the other hand, if the CEO builds DCA and Paris' Studio Park and it is something with poor quality that doesn't drive visitation and spending then that is a poor business decision that does not drive the share price nor make me as a fan happy.
Driving share price is not always, by definition, at odds with the consumer - see Tesla, Apple, Netflix, Facebook, Google, etc.