I think an interesting piece of data to see would be how many people after using it would/do buy it again.I was just talking to someone the other day. While you or I might not buy it, a lot of people, right or wrong, have the perception that they HAVE to buy it or they wont be able to get on any attractions at the parks. They can hike the pricing to limit people who will purchase it, but that might drive people away from doing the vacation at all. They can limit the number sold but again this might turn people off, as some think they HAVE to have this to do the parks successfully. So this is where we are right now. Marie
One thing I've rarely heard is people raving about the service or have been excited to have purchased the service. Rather, it seems most guests have begrudgingly purchased the service.