But I wonder if there was an unintended consequence as well in that you discontinued a major perk, and kept raising prices, you have changed the value for people. Not too long ago, people would complain about the price, but would talk about the extra perks you at least got, and Magical Express was a large part of it. Even if wasn't keeping people on property the entire stay, I do wonder if it changed the value for a lot of people in terms of the feeling of not getting what you pay for now. Anectdote, but I have a friend who stopped staying on site because they lost this perk. The interesting thing, they drive to Florida. But it was symbolic to them of a loss of perks and value (basically a final straw). Weird I know, but it shows how the value structure really was tied to perks for them, even if they weren't perks they used. And if that's keeping a driver off site, I have to imagine it's kept a lot of fliers off site.