As a woman with both a journalism degree and an MBA (which I don't get to utilize much these days as I've been a SAHM for nearly 3 years now) what I find most lacking in this "report" is any basis in fact or figures.
Just how much money, if any, is Disney loosing on Annual Passholders? Where is the financial analysis? Where is the research and figures on how much money AP holders bring into the company each year? How many AP families has he tracked to get a picture of their visiting and spending patterns while in the park?
After reading Disney Wars myself I realize that the company has realized huge increases in revenue by raising gate prices over the past decade. And that is their right. Like anything else...the Disney experience is subject to the laws of supply and demand. With park attendance up at both American parks, and new pricing that seems more favorable to the non-passholder, Disney is experimenting with new pricing strategies to see where they'll net out.
At present we are not AP holders. After carefully doing a cost-analysis for our upcoming trip, we decided it was less expensive for us to jump onboard the MYW bandwagon, pay rack rate for our room, and take advantage of WDW's free dining plan promotion geared to filling the parks during hurricane season. In the past we've booked room only reservations using AP discount codes, we've paid top dollar for the PAP because we so enjoy the water parks, and we are only able to utilize our passes for two visits--carefully timed so that our second trip ends around the time the passes expire.
We usually spend a boatload of money on dining in the parks. We always stay on property, and we rarely leave. We generally drop in the neighborhood of $4,800 each year between hotel accommodations, park admissions, dining, souveneirs and incidentals. (This doesn't include airfare) This year we know we'll be saving the $90 a day that the dining plan would've cost, and frankly we normally spend about $50 more a day on dining then the plan would cost to purchase--and that is trying to make budget conscious decisions when ordering off the menus. My analysis showed that savings would be greater with the free meal plan than we would have realized with an AP room discount.
Annual Passholders really don't get the advantages they once received. Yet many continue to purchase them. Even though we don't take advantage of the entrance to the parks as much as some passholders do, we have found that they were still a decent value--and on top of that we liked being passholders and showing what we see as a loyalty to the company.
Die hard Disney fans like us are consumers of the Disney brand even at home. I look around my home and see the Disney curtains, rug, wall hooks, comforter and sheets on my son's bed--we even bought king-sized sheets to make matching bedding for my baby's crib! My daughter's bedroom features a Princess quilt. I have a Mickey Mouse waffle maker. We have Disney videos galore. I'm a frequent shopper at Disney Direct (formery the Disney Store online). We've got Disney toys and puzzles. We have Disney clothing in our wardrobes. I really have no idea what we spend on Disney licensed merchandise throughout the year--but it would certainly be easy enough to track.
Anyhow...spending habits aside, I DO expect my Disney vacations to be magical. Yes, I have complained to management when my young children and I have been awakaned twice a night for two nights in succession by rowdy guests and then a later, related altercation between profane hotel guests and hotel security guards. My request for a room re-assignment was cheerfully granted, and I received a credit for our two rooms for those two nights of disturbed sleep. An ifrequent visitor to the parks might have been offput by such a bad experience--but as regular Disney patrons, we knew it to be the exception rather than the norm.
For us, every time we visit Disney World is like the first time. Now that we have children of our own, seeing the park through their eyes is a very satisfying experience for us. We spend far more time in awe of everything than we do critiquing the things that need improvements.
I'm all for progress, and I'm all for getting rid of the Tikki room (sorry for the fans of that attraction--I've hated it since I was a young child). I don't like that we've all been lumped together as one class of people. The writer is obviously drawing from his own personal feeligns and experiences and not from any research or fact-based information.