Interesting Disney Parks Survey Question I got Today - Tiered Ticket Pricing by Season

[bgraham34]

I think there is such a few amount of times that a family can go during the bronze tier, that is more than five days, that I don't even get why that tier exists. Just make it two tiers.
Won't almost all vacations creep into silver pricing anyway?
I am more asking that stating, because I don't know the statistics on 2-4 day vacations in Disney, but it seems like a good majority go for a week, or more.
It wouldn't stop me from going, but geez, every penny counts, I don't like it.

As a TA you would be surprised how many people actually visit Disney for 3-4 days and during the week no less. Hotel prices are cheaper and sometimes the airlines are cheaper. Not too mention how much a shorter trip falls into the family budget better.

 

[wdisney9000]

A buddy of mine is working on that set. And another is working on the Captain America one. And yet neither could get me down there. Might be time for some new friends....

Mother in law is friends with the property owner where they were filming so he let them hang out there. I believe there is more filming tomorrow as well in Ball Ground. Let me know if you make it up that way, she knows many people there and can probly help get close to the action.

 

[wm49rs]

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Mother in law is friends with the property owner where they were filming so he let them hang out there. I believe there is more filming tomorrow as well in Ball Ground. Let me know if you make it up that way, she knows many people there and can probly help get close to the action.

Appreciate that. Tomorrow's already booked up, unfortunately. But my friends are going to fill me in on their upcoming schedule over beers this weekend.

 

[MagicKingfan1120]

I understand the attendance has been crazy, but even that wouldn't be reason enough for these price hikes. We have New Fantasyland, which in all honesty to me, seemed rather a disappointment (theme wonderful, but the rides were meh. At least I waited to judge it in person though ). If people want to spend these prices, then fine, but I'm honestly rethinking the value in visiting WDW any more when Disneyland continues to improve for overall less money. What would possibly justify the $20 price hike? The quality has really diminished in WDW, if anything. If I do go again next year, I would likely stay off property and only buy tickets if they are discounted for the off-season. Disney is actually losing money from me and some other residents by doing this; it discourages some from visiting altogether. Teachers, students, working parents only have a limited time to visit (over the summer weekends, holidays, etc.); it doesn't make any sense to pay more for a similar visit you would get in January. Why should they be punished for simply not having really flexible vacation time?

 

[PhotoDave219]

Seriously, if you're against this? Gotta write a letter (a photo of Tom Cruise wont do). Gotta make some noise.

Here's some addresses to key people.

Bob Chapek
Chairman
Walt Disney Parks and Resorts
500 South Buena Vista Street
Burbank, CA 91521-4873

Thomas O. Staggs
Chief Operating Officer
The Walt Disney Company
500 South Buena Vista Street
Burbank, CA 91521-4873

Walt Disney World Guest Communications
PO Box 10040
Lake Buena Vista, FL 32830-0040

George Kalogridas
President, Walt Disney World Resort
PO Box 10000
Lake Buena Vista, FL 32830-1000

 

[freediverdude]

Problem is, there is a chunk of society that operates under the "fairness" principle and have very little intent to ever acknowledge the concept of supply and demand and its impact on pricing.

All of these posts about "realizing elasticity and supply and demand" are so full of crap. Taking your model to the end game, Disney would make the most profit of all if they could sell one single ticket for $3million for the day instead of 30,000 at $100. Is that what they ultimately want? That completely defeats the original purpose of Disneyland.

And, yes, they *could* make a lot more money attracting more customers if they would build more, instead of trying to maximize the revenue within the current park space. And I don't mean replacing a ride or building a new one within a park. Add on the square footage of the parks to add more capacity, or build new parks! Voila! A bunch more people = more revenue and profit! Build it and do it well, and they will come!

 

[Hakunamatata]

All of these posts about "realizing elasticity and supply and demand" are so full of crap. Taking your model to the end game, Disney would make the most profit of all if they could sell one single ticket for $3million for the day instead of 30,000 at $100. Is that what they ultimately want? That completely defeats the original purpose of Disneyland.

If they could they might.

 

[Disneyhead'71]

The new Disney System seems to be a lot of work for a day in an amusement park.

 

[freediverdude]

If they could they might.

Yes I'm sure some billionaire would purchase that $3 million ticket. But the point is, that's not the purpose of the theme parks. And if they're going to make their theme parks a small venue for the wealthy, I wish they would just stop using the Disney name then.

 

[Hakunamatata]

The new Disney System seems to be a lot of work for a day in an amusement park.

Nah. We actually are looking forward to being able to enjoy some actual relaxation since we have fast passes already, ADRs planned, and my magic band that lets me access these poolside without having to carry a wallet.

 

[DisneyDebRob]

I have to tell you that in the last few years I have had more headaches while thinking about disney or planning a trip there.If I could go back to the way things were 40 years ago I would in a second.bands, packages, waits,reserving 6 months out for meatloaf, crowds. I know,I know , but we have 4 parks and so much more etc etc. someone please pass the Advil.

 

[Hakunamatata]

Yes I'm sure some billionaire would purchase that $3 million ticket. But the point is, that's not the purpose of the theme parks. And if they're going to make their theme parks a small venue for the wealthy, I wish they would just stop using the Disney name then.

I'm sure for a nominal astronomical fee you can acquire the license to use the Disney name as you see fit.

 

[PhotoDave219]

Nah. We actually are looking forward to being able to enjoy some actual relaxation since we have fast passes already, ADRs planned, and my magic band that lets me access these poolside without having to carry a wallet.
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Sounds like you (or a designated representative) went to a lot of work to plan it all out.

 

[MichWolv]

All of these posts about "realizing elasticity and supply and demand" are so full of crap. Taking your model to the end game, Disney would make the most profit of all if they could sell one single ticket for $3million for the day instead of 30,000 at $100. Is that what they ultimately want? That completely defeats the original purpose of Disneyland.

And you have not appropriately explained how elasticity of supply and demand works. The posts about it are speculation by those who understand the economic theory and analysis -- they are not assertions as to Disney's motivation, just guesses.

And, yes, they *could* make a lot more money attracting more customers if they would build more, instead of trying to maximize the revenue within the current park space. And I don't mean replacing a ride or building a new one within a park. Add on the square footage of the parks to add more capacity, or build new parks! Voila! A bunch more people = more revenue and profit! Build it and do it well, and they will come!

I think that, and you think that. Disney management does not seem to think that. They seem to think they can maximize profits doing other things. Sadly, they have more information than you or I do, so we can't really prove them wrong.

 

[Hakunamatata]

Sounds like you (or a designated representative) went to a lot of work to plan it all out.

We used @Kingdom Konsultant Just so if any really super secret deal came out they would be on it. Spent about thirty minutes on ADRs and fifteen minutes on fast passes. Took me longer to book airfare and rental car for the most part.

 

[BJones82]

Took me longer to book airfare and rental car for the most part.

So True!!!

 

[Stevie Amsterdam]

To be fair, it's not complicated - just stupid I believe that many of the people who have received this survey will have a similar mindset to it as we're discussing here. And most of them will simply respond - whether true or false - that they wouldn't have gone if that price system was in place.

I wonder what Disney will do with the outcome of the survey? Will they take our feedback serious and put the idea back on the shelf? Will they make us a new offer; rewrite the pricing proposal, not consulting guests and simply implement it?

Disney needs to step back, zoom out and see further than just the short term benefits of it, also recognising the long term view. Whilst WDW is (at least I think) mostly visited by US citizens, an increasingly growing part of visitors comes from the rest of the world. Here, in The Netherlands, we have a school holiday to celebrate autumn. Including back-to-back weekends it's a 9 day holiday and the perfect opportunity for us and other Europeans to cross the ocean for a 6 day / 8 night stay. When we were there last year in October it was surprisingly less crowded compared to our last visit in 2008, when Christmas season had just started. Prior to any Disney park visit I am researching crowd calendars in order to decide when I should go.

If crowd levels would be the same for every day of the year, it would have a negative impact on my decissioning, resulting in reconsidering whether I should go to Annaheim, Tokyo or more likely, Shanghai when it opens. The money would still flow in the mouse's pocket, I know. But if Disney is asking us to spend our time completing their survey, they have a responsibility to take our feedback serious.

And if so, there's a good chance that they won't push this through - at least for now

 

[hpyhnt 1000]

Not going the rabbit hole, but look around the country, most theme parks are $50-60 a day at sticker price and many have greater discounts. I can pay $43 to buy a ticket online for Knott's Berry Farm and have a great time there. Personally, what made Disney "worth" the money no longer exists. If WDW had the quality of yesteryear, it might be awfully expensive, but it would have the quality to at least justify a premium.

That's where the issue lies now and has to be distinguished: You now pay a premium for corporate profiteering not because of a superior product. Disney epitomizes where things have flipped in this country. You know pay an inflated price for a privilege to do something, see something, etc., but get a lesser quality. My friends in Europe pay $20 a month for their mobile service while I pay $90 for the same line with lesser service because of grotesque margins to keep a small cabal of investors happy in this country. That's the sign of a major problem.

For the record, I agree with you completely on how quality has dropped off at WDW when compared to previous decades. And when today's price is compared to those standards, the value of going to WDW is greatly diminished.

And I also agree with you that this country has a major problem with corporate greed and its obsession with stock market values and maximizing profit above all else.

But it doesn't really change the fact that: A) in this current climate, the price that Disney is charging is not necessarily out of line when compared to other entertainment offerings, and B) Disney will continue to nickel and dime people regardless of the quality of its product as long as the masses keep coming to WDW.

Do I think Disney is too expensive? Yes (DHS is barely worth $40 right now) but I also think paying anything over $30 bucks for a sporting event is too much (to say nothing of paying $15 for a burger or $10 for a beer). Unfortunately, the marketplace disagrees. You'd think it would eventually stop as people finally wise up and realize, "Holy carp, this is WAY too expensive!" but it seemingly has yet to happen.

 

[prfctlyximprct]

What ever happened to, "Did you eat in the park today?"...."Your zip code?" lol

Seriously?! Like who is their target audience? Finance and statistics experts?

Okay, so it I sat down and read the word problem I could answer it.. but this is no theme park survey for the average joe or jane.

 

[alphac2005]

For the record, I agree with you completely on how quality has dropped off at WDW when compared to previous decades. And when today's price is compared to those standards, the value of going to WDW is greatly diminished.

And I also agree with you that this country has a major problem with corporate greed and its obsession with stock market values and maximizing profit above all else.

But it doesn't really change the fact that: A) in this current climate, the price that Disney is charging is not necessarily out of line when compared to other entertainment offerings, and B) Disney will continue to nickel and dime people regardless of the quality of its product as long as the masses keep coming to WDW.

Do I think Disney is too expensive? Yes (DHS is barely worth $40 right now) but I also think paying anything over $30 bucks for a sporting event is too much (to say nothing of paying $15 for a burger or $10 for a beer). Unfortunately, the marketplace disagrees. You'd think it would eventually stop as people finally wise up and realize, "Holy carp, this is WAY too expensive!" but it seemingly has yet to happen.

I completely agree with all that you're saying. No question.