Interesting thread topic. It's been so long since I didn't know the ride's plot that I had to think about this one. I first rode it as a kid with no knowledge of Song of the South or anything like that. I know I picked up on "rabbit = good guy", "fox and bear = bad guys". The ride makes this more than obvious that they're trying to catch Brer Rabbit. However, I didn't know the whole moral of the story being 1. to recognize the positives about your home, and 2. to not put yourself in potentially bad situations on a vague promise of a better life, until reading it after the fact, and was not aware of Brer Rabbit's use of reverse psychology.
Also, several of you in this thread are using the film to explain the ride, but the plots are not quite the same. In the film, the Laughin' Place is just some BS Brer Rabbit comes up with on the spot to escape one specific trap. In the ride, Brer Rabbit specifically declares, in song, that he is tired of his home and wants to set out on an adventure to find his Laughin' Place, or in other words, find happiness in a place he belongs. After finding himself in danger, he decides that home is where he is happy.
A couple of clarifications to things I saw in the thread and don't feel like quoting:
- Only Brer Rabbit and the porcupine(?) after are singing about leaving home and heading off on an adventure. The rest of the critters are just singing a song about friendly greetings to your neighbors. Brer Rabbit's vocals juxtapose theirs.
- In the Disneyland version, the mothers are warning their children to not look for their "Laughin' Place" because in the ride it is not "any place that makes you laugh", it's an analogy for going into the unknown on the vague promise of finding happiness.
- The lift hill is scary and imposing because Brer Rabbit doesn't realize his escape plan until the last moment.