Give them a couple more years and something will be happening 365 days a year. I think that's great.And last year it was just 5 booths, just for a point of reference.
Name change was to include the dog whistle 'festival.' It starts the salivation reflex and loosens the wallet.
And yes, I agree it should start earlier. MK's "holiday" starts the first week of November, but Epcot's doesn't begin until the last week of November. Throw in Thanksgiving... 'cause, you know... food and harvest. Sync 'em up!
Although, if Disney started Christmas as early as they start Halloween, Christmas would begin October 15!