Disone
Well-Known Member
I love Brightline but it's not all roses. They are putting butts on seats but definitely have done so by dropping prices. The Orlando extension now starts way below $79 minimum fare it started with. West Palm to/from Orlando has a 50 percent off sale and there is also a BOGO for the other destinations. More recently they reduced their ridership forecasts by 20%.
When the Orlando extension open the trains were also supposed to be lengthened. This did not happen and I'm not sure it's going to happen anytime soon.
Brightline, Florida’s High-Speed Railroad, Slashes 2024 Ridership Forecast
Brightline, the first US private passenger railroad built in more than a century, is on a slow track toward building ridership.
www.bloomberg.com
Whether these are all just teething issues for a new business or signs of a flawed business model remains to be seen