The problem of all this is that a cast member leaked a backstage flyer a few months ago and the photo was retweeted, regrammed, shared, etc etc thousands of times since between Disney, tiki, and haunted mansion communities. On that photo were various order numbers, codes, dates, and number of mugs produced. The anticipation created for this mug grew exponentially over the next few months until we reached yesterday, Sept 9th. By 8am people were already lined up, whereas had the plan hitched as Disney intended (i.e. NO leaking) then it wouldn't have been formally announced or more importantly expected until that day.
If the mug were only announced on the 9th I guarantee there wouldn't have been the lines wrapping around Sam's for the entire day. A mug that was intended to have a slow or trickle release instead drained like a dry well in a matter of 8 hours. I was told there were about 1200 mugs available, which clearly wasn't intended or designed to be depleted in one day.
In the end, you could blame Disney, but instead I blame the cast member who leaked the clearly confidential information. Disney had clearly laid everything out to last 2 months (Halloween Time) and instead somebody spoiled it for everybody.
It's eating all your food at once instead of rationing it.
