Guardians of the Galaxy Mission Breakout announced for Disney California Adventure

[Deleted member 107043]

That charity is called the "Bob Iger retirement fund"

More like the Disney stockholder retirement fund.

 

[Hatbox Ghostbuster]

More like the Disney stockholder retirement fund.

six of one, half dozen of the other.

Disney knows people will pay for this and they're quite comfortable with this model of business. Walking wallets are all we are, and all we will be until people wise-up and stop shilling out for it. Probably won't ever happen though, so expect more of this.

 

[TP2000]

The Marketing people at Disney Parks have lost their minds. If they're going to do this at least donate a portion of the admission to charity or something.

I don't know why you are complaining about the $150 cost. You get a tote bag.

 

[Hatbox Ghostbuster]

I don't know why you are complaining about the $150 cost. You get a tote bag.

What is this, a PBS pledge drive?

 

[Deleted member 107043]

I don't know why you are complaining about the $150 cost. You get a tote bag.

 

[Californian Elitist]

I'd pay the fee if the cast of the Avengers made an appearance. Don't care about the process of the Imagineers that worked on this ride.

 

[VJ]

The Marketing people at Disney Parks have lost their minds. If they're going to do this at least donate a portion of the admission to charity or something.

It feels like they're doing "fill-in-the-blanks" upcharge events, all under Chapek's mandate. The MSEP and TOT events felt eerily similar, and this event feels similar to those, hence my "fill-in-the-blanks" quip.

 

[Hatbox Ghostbuster]

It feels like they're doing "fill-in-the-blanks" upcharge events, all under Chapek's mandate. The MSEP and TOT events felt eerily similar, and this event feels similar to those, hence my "fill-in-the-blanks" quip.

This also just has the strong stench of "the bloggers and popular voices in the nerd communities will all come out to this to get their up-beat, positive "exclusives" and thus re-assure wary, skeptical fans that its actually a fun attraction and they have nothing to be afraid of."

 

[VJ]

This also just has the strong stench of "the bloggers and popular voices in the nerd communities will all come out to this to get their up-beat, positive "exclusives" and thus re-assure wary, skeptical fans that its actually a fun attraction and they have nothing to be afraid of."

And the best part is they'll be comped.

 

[Hatbox Ghostbuster]

And the best part is they'll be comped.

And why not? Disney is probably still playing a little bit of damage control on this whole operation and will need as many positive voices there to report back to the community that this is "the best attraction ever!"

 

[Deleted member 107043]

It feels like they're doing "fill-in-the-blanks" upcharge events, all under Chapek's mandate.

I'm sure that's the reason, however I question whether the excecution of this stuff is directed by Chapek or some low level haggared over-worked special events coordinator who has a long list KPIs to meet.

 

[BubbaQuest]

I don't know why you are complaining about the $150 cost. You get a tote bag.

And a $15 food voucher for Hollywoodland. Which I think means a hot dog and a slushy?

 

[GiveMeTheMusic]

I'm sure that's the reason, however I question whether the excecution of this stuff is directed by Chapek or some low level haggared over-worked special events coordinator who has a long list KPIs to meet.

Chapek is not involved in the execution of the upcharge mandate. TDA and TDO respectively plan and execute the events themselves. The events that they've actually done indicate that they have zero idea how to make extra money off of fans and their creativity is lacking to a level that beggars belief.

For a start, TDA, if you're listening, crack open the archives and check out Cynthia Harriss' fabled Enchanted Evenings merchandise events from the 2000 era. Those were events, and they minted money. People actually liked going to them and they sold out. Original stage shows created for one night only events (remember Disney Divas, anyone?), enhanced ride experiences (pop-out scare actors on Snow White), food in the castle courtyard.

Just takes a little imagination, something TDA obviously lacks if Tomorrowland Skyline Lounge and these "premier" events are any indication.

 

[SuddenStorm]

And a $15 food voucher for Hollywoodland. Which I think means a hot dog and a slushy?

For $15- just the slushy.

 

[BubbaQuest]

Enjoy access to Hollywood Land at Disney California Adventure Park and experience all the excitement of:

Attraction Access: Experience all 6 versions of the thrilling Guardians of the Galaxy – Mission: BREAKOUT! at your leisure throughout the party.

Heroic Encounters: Look out for superheroes like Black Widow, Hawkeye, Spider-Man and Captain America!

Music, Dancing and Cosplay Showcase: A live DJ will be spinning tunes at the dance floor.

Panel Discussion: Get behind-the-scenes stories about the making of Guardians of the Galaxy – Mission: BREAKOUT! from some of the Imagineers and other creative folks who made it happen.

Super Hero Comic Academy: Learn to draw a classic comic book character.

Food and Beverage Voucher: Taste new Summer of Heroes menu items! $15 food and beverage voucher redeemable during the event at select Hollywood Land food and beverage locations.

Souvenir Photos and Snap Worthy Backdrops: Strike a pose while participating in fun photo opportunities—available at this event only—and enjoy Disney PhotoPass downloads of pictures taken this night.

Collectible Souvenirs: As you enter the party, get a decoder card for discovering hidden details in The Collector’s fortress! On your way out, receive a limited-edition pin, hat, tote bag, comic book and more (one of each available item per Guest, while supplies last).

The saddest part to me...I'm enough of a theme park geek that if I was still an AP holder, I'd be willing to cough up $150 for an exclusive first-look meet-n-greet with the ride designers and a panel discussion about their designs, and fingers crossed a walk through the attraction with commentary from the designers.

But all the other "trinkets" in this event remind me why I am no longer an AP holder.

 

[lazyboy97o]

Chapek is not involved in the execution of the upcharge mandate. TDA and TDO respectively plan and execute the events themselves. The events that they've actually done indicate that they have zero idea how to make extra money off of fans and their creativity is lacking to a level that beggars belief.

For a start, TDA, if you're listening, crack open the archives and check out Cynthia Harriss' fabled Enchanted Evenings merchandise events from the 2000 era. Those were events, and they minted money. People actually liked going to them and they sold out. Original stage shows created for one night only events (remember Disney Divas, anyone?), enhanced ride experiences (pop-out scare actors on Snow White), food in the castle courtyard.

Just takes a little imagination, something TDA obviously lacks if Tomorrowland Skyline Lounge and these "premier" events are any indication.

You can't be doing well when Cynthia Harris is being given as a standard to achieve.

 

[Bairstow]

This also just has the strong stench of "the bloggers and popular voices in the nerd communities will all come out to this to get their up-beat, positive "exclusives" and thus re-assure wary, skeptical fans that its actually a fun attraction and they have nothing to be afraid of."

That's because these premier upcharge events covered by vloggers are in large part doing the same jobs that a special on the Disney channel or article in the Disney magazine would do to promote the new park goings on.

 

[Phroobar]

That's because these premier upcharge events covered by vloggers are in large part doing the same jobs that a special on the Disney channel or article in the Disney magazine would do to promote the new park goings on.

It costs Disney much less to do an upcharge event for vloggers then an actual tv show. Disney makes money and vloggers advertise for free. If Disney doesn't like what the vlogger is saying, the vlogger is removed any future events and maybe even the parks.

 

[Ismael Flores]

Chapek is not involved in the execution of the upcharge mandate. TDA and TDO respectively plan and execute the events themselves. The events that they've actually done indicate that they have zero idea how to make extra money off of fans and their creativity is lacking to a level that beggars belief.

For a start, TDA, if you're listening, crack open the archives and check out Cynthia Harriss' fabled Enchanted Evenings merchandise events from the 2000 era. Those were events, and they minted money. People actually liked going to them and they sold out. Original stage shows created for one night only events (remember Disney Divas, anyone?), enhanced ride experiences (pop-out scare actors on Snow White), food in the castle courtyard.

Just takes a little imagination, something TDA obviously lacks if Tomorrowland Skyline Lounge and these "premier" events are any indication.

I'm really surprised they haven't put to good use some of the empty buildings and created revenue producing areas that would most likely have a longer life than these upcharge events that cost to produce but have a short life span.
The old tahitian terrace area is something people have been asking for a revival. They can easily make it into a fine dining establishment and people would most likely pay for the experience.

 

[GiveMeTheMusic]

You can't be doing well when Cynthia Harris is being given as a standard to achieve.

What's amazing is that we're now far enough removed from Cynthia's reign for everyone to have forgotten the lessons learned. Cynthia did a lot wrong, but upcharge events wasn't one of them. Cynthia presided over the expansion of FP in the parks, which went so poorly it had to be pulled back. Current TDA drones either don't know about that or have forgotten, so they will learn the hard way that too many FP attractions will break DLR.

How many other industries make a habit of hiring executives who have zero experience in their line of business?