TWDC has marketed, and continues to market this idea of WALT. Walt, the man, is all over the parks. They use it to justify decisions in the public's eye over and over again, i.e. "Walt always wanted so-and-so and now this project fulfills Walt's original intention," which we all know is either false or dubious. Then, behind the scenes where the facade ends and the business begins WALT is nothing but passe; a ghost that nobody understands nor wants to emulate (except in name recognition). I don't think the company ever understood what this dichotomy would actually do to their fans: it confused the eff out of them. They remove WALT from everything, they take the possessive S off the brand lead in, and they consolidate everything to further confuse the meaning of the brand. When they began making Walt so visible as a mascot, I doubt they realized that they were actually creating a cult of sorts. What they didn't realize that fans would actually buy into Walt's vision for his company and for his parks, and hopefully those same fans then go outside of the company bubble to understand more about the man, his ways, and his era so that those fans can then turn around and demand more from the company that is failing to meet the standards they themselves told their fans to have. THAT demand from the consumer has to be the origin of the "bounce back" after this steep decline in quality and philosophy.